Looka AI Review (More than just a Logo Maker)

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As someone who made a living through branding and design, I was excited to try out Looka, an AI-powered design platform that offers a range of services to help entrepreneurs and businesses create a strong visual identity. After all, in today’s fast-paced digital world, crafting a unique identity for your brand is key to standing out.

Looka’s logo maker is designed to be intuitive and user-friendly, even for those who have no prior design experience. With Looka, you can create a logo that represents your brand and sets you apart from the competition.

Understanding Looka is essential to making the most of its services, and in this review we will show you the benefits and limitations of this tool to help you decide if it’s the tool you need.

Quick Overview of Looka

  • Looka is an AI-powered design platform that offers a range of services to help entrepreneurs and businesses create a strong visual identity, like professional-level logos and graphics without the need for deep design skills.
  • Looka offers a range of design tools, including a logo maker, brand kit, and social media templates. Its AI-powered software generates custom designs based on user input, making the process of creating a logo and brand both fast and easy.
  • Creating a Logo with Looka is a straightforward process that involves selecting a design template, customizing it with your brand name and preferred colors, and downloading the final product in a variety of formats.
  • Overall, Looka’s logo maker is a great tool for creating a professional and unique logo. With its easy-to-use interface and wide range of customization options, Looka is a great choice for entrepreneurs and small businesses looking to establish a strong brand identity.

What is Looka?

Looka, initially known as LogoJoy, is an innovative platform that leverages AI to simplify the logo design process. Looka is headquartered in Toronto, Canada, and has a strong presence in the city’s entrepreneurial community.

Beyond Toronto, Looka has a global impact. Its platform is available in several languages, including English, Spanish, French, and German.

The Vision of Looka

The vision of Looka is to make great design accessible and delightful for everyone, even if they’re not designers. The company believes that anyone can make their business, side hustle, or passion project look beautiful.

Looka’s goal is to empower people, regardless of their design expertise, to create their own brand identity with ease.

Looka’s AI-Powered Platform

Looka’s AI-powered platform is the heart of the company’s technology. The AI understands the user’s design preferences and creates personalized logos that can be edited until the user is satisfied with the design.

Through its intelligent interface, Looka analyzes user preferences and industry trends to suggest designs that resonate with the brand’s identity. This blend of technology and creativity streamlines the design process, making professional branding possible with just a few clicks.

Beyond logos, Looka provides extensive branding materials, allowing users to create a cohesive brand identity across various platforms. This includes social media templates, business cards, email signatures, and more, ensuring that businesses can maintain a consistent and professional image in all their marketing efforts.

Looka AI branding platform with templates

Getting Started with Looka

How to Create An Account on Looka

Creating an account with Looka is a straightforward process designed to jumpstart your brand’s visual identity journey. Here’s a simplified step-by-step guide to signing up:

  1. Visit Looka’s Website here
  2. Sign Up: Click on the sign-up button prominently displayed on the site in the top right corner.
  3. Enter Your Details: Fill in your details, such as full name, email, and a password of your choice.
  4. Alternative Login Options: Looka offers the convenience of using your existing Facebook, Twitter, or Google accounts for quicker access.
  5. Begin Designing: Once logged in, you’re ready to start the process of creating your brand’s logo and exploring the vast design possibilities and library of templates that Looka offers.

Creating a Logo with Looka Logo Maker

Creating a logo with Looka is a quick and easy process that can be completed in just a few minutes, thanks to their patented AI-powered logo maker. You can literally create a unique and professional looking logo with just a few clicks of your mouse.

When you start designing with Looka, the platform guides you through selecting your design preferences, and this step is crucial for tailoring the logo to your brand’s needs.

Starting Your Design

To start creating your logo, go to the Looka website and enter your company name and choose the industry you operate in. This helps Looka’s AI suggest relevant design elements.

Then, you’ll select colors and symbols that align with your brand’s personality and values. Looka will then generate a variety of logo ideas for you to choose from.

Customizing your Logo

You can also customize your logo by selecting your preferred colors, symbols, and fonts.

When choosing a symbol for your logo, it’s important to consider your brand identity and the message you want to convey. Looka offers a wide range of symbols, including abstract shapes, animals, and icons, that can be customized to fit your brand.

Fonts play a crucial role in creating a professional and memorable logo. Looka offers a variety of fonts that can be customized to fit your brand style. You can choose from classic, modern, or handwritten fonts to create a unique and personalized logo.

Customizing your logo further, you’ll have the opportunity to explore various tabs like layout, palette, and more ideas, allowing for deep customization.

This process ensures your logo not only stands out but also truly represents your brand.

Looka Logo customization section

Logo Files and Formats

When you purchase a logo from Looka, you will receive high-resolution logo files in various formats, including EPS, SVG, PNG, and PDF. This is a great feature as it allows you to use your logo in different ways, such as on your website, business cards, or social media profiles.

EPS and SVG files are vector files, which means they can be scaled to any size without losing quality. PNG files are great for using on websites or in digital documents, while PDF files are useful for printing.

Building Your Brand with Looka

As a brand identity and design platform, Looka offers a range of tools and resources to help entrepreneurs build their brand. Here are some key steps to take when building your brand with Looka.

Developing a Brand Kit

One of the first steps to building your brand with Looka is to develop a brand kit. This kit should include all of the elements that make up your brand identity, such as your logo, brand colors, fonts, and other design elements.

So, once you have created your custom logo using the Looka AI-powered logo maker, you can then use Looka’s color palette generator to choose a set of complementary colors that will be used throughout your branding materials.

With your brand kit set-up, you can use it to create a range of branded materials, such as business cards, email signatures, and social media profiles. Looka offers a range of templates and design tools to help you create these materials quickly and easily.

Looka branding examples on SWAG

Integrating Social Profiles

Social media will be an essential part of any modern brand strategy, and with Looka, you can easily integrate your social profiles into your branding materials. Looka offers a range of templates for popular social media platforms, such as Facebook, Twitter, and Instagram.

These templates are designed to help you create a cohesive look and feel across all of your social profiles.

In addition to social media templates, Looka also offers a range of tools to help you build your brand on social media. For example, you can use Looka’s social media scheduler to schedule posts across all of your social profiles. You can also use Looka’s social media analytics tools to track your performance on social media and make data-driven decisions about your brand strategy.

Overall, Looka’s Brand Kit is a comprehensive tool designed to ensure cohesive branding across all your business materials. With its range of tools and resources, Looka makes it easy to create a custom brand identity that will help you stand out in a crowded market.

This strengthens your brand’s visual identity and saves time and effort in maintaining brand consistency across different platforms and materials.

Using Looka’s Website Builder

As an entrepreneur, I know how important it is to have a website that is both visually appealing and user-friendly. Looka’s website builder makes it easy to create a professional-looking website without any design skills required.

To get started, simply log in to your Looka account and click on ‘Websites’ in the left navigation menu of your Brand Kit. From there, you can choose from a variety of templates to get started with.

Looka’s templates are designed to be fully customizable, so you can make them your own by adding your own images, text, and branding.

One of the things I love about Looka’s website builder is how easy it is to use. The drag-and-drop interface makes it simple to add new pages, rearrange elements on your site, and customize your layout. Plus, Looka’s website builder is fully responsive, so your site will look great on desktop, tablet, and mobile devices.

Customizing Pages and Layouts

Once you’ve chosen a template, you can start customizing your pages. Looka’s website editor allows you to add new pages, edit existing ones, and customize your layout.

You can add text, images, videos, and other elements to your pages, and customize the layout to fit your needs.

One of the things I appreciate about Looka’s website editor is the attention to detail. The editor makes it easy to adjust the spacing between elements, change the font size and color, and customize other design elements. The editor is designed to be intuitive and easy to use, so you don’t need to be a designer to create a great-looking website.

Overall, I would recommend Looka’s website builder to anyone looking to create a professional-looking website quickly and easily. With its user-friendly interface and customizable templates, Looka makes it easy to create a website that looks great and functions well.

Looka Pricing and Plans

Now that we’ve seen all the benefits. The big questions is; how much will this set you back? Well not much to be honest.

Looka’s pricing structure includes various packages designed to meet different branding needs. There are logo-only options for those primarily in need of a logo, offering basic and premium tiers with varying levels of resolution and customization.

For more comprehensive branding needs, the brand kit packages caters to different business sizes and branding requirements. So, apart from the logo design, it also includes a suite of branding materials like social media templates and business cards, available through annual subscriptions.

The subscriptions range from basic offerings suitable for startups to more advanced plans catering to established businesses looking for a complete brand identity solution.

Looka Logo only price options

Looka’s Brand Kit Subscription Details

I personally found their subscription services to be quite useful. Looka’s Brand Kit Subscription is a great option for those who are starting a new business or rebranding an existing one. The subscription includes everything you need to launch your brand, including a logo, business card designs, social media assets, and more.

With the Brand Kit Subscription, you can make unlimited changes to your logo and have full ownership of the logo, even after your subscription ends. This is a great feature as it allows you to make changes to your logo as your business evolves.

The Brand Kit Subscription is available for $96 per year, billed annually. Looka also offers a higher-tier subscription for $192 per year, which includes additional features such as a custom domain and email hosting.

Overall, I have found Looka’s subscription services to be a great value for the price. The ability to make unlimited changes to your logo and receive high-quality logo files in various formats is a great feature that sets Looka apart from other logo design services.

Subscription pricing and features table of Looka AI

For detailed and up-to-date information on each package, we recommend you visit Looka’s official pricing page.

Support and Resources

Looka promises their customers that they will provide you with exceptional support even after your purchase. While I didn’t have the chance or necessity to make use of their customer support, I did check out other customers’ reviews about this, and I found quite alot of praise.

Looka offers customer support through live chat and email, ensuring users can get assistance whenever needed. The live chat feature provides instant access to support representatives, allowing for real-time problem-solving and guidance.

For more detailed inquiries or issues that require thorough investigation, email support is available, providing users with a way to reach out with comprehensive questions or feedback.

In addition to customer support, Looka provides a range of resources to help users maximize the platform’s potential. These include an extensive help center with articles and guides on using Looka effectively, video tutorials for visual learners, and a blog filled with branding and design tips.

These resources are designed to enhance the user experience, offering valuable insights into creating compelling brand identities.

Making Post-Purchase Changes

All Looka packages come with the ability to make changes and re-download your logo files after purchase. This means you can go back and edit colors, fonts, spacing, symbols, and layout. However, you won’t be able to make changes to the text of your company name, as Looka only allows one brand per logo download.

If you need any assistance with making post-purchase changes, their Customer Support team is also available to help in that aspect.

Final Verdict

As a global brand, Looka has made a significant impact on small businesses around the world. With its easy-to-use logo maker, Looka has helped countless entrepreneurs create professional and eye-catching logos to represent their brand.

Based on our experience with this tool, we definitely recommend Looka for businesses seeking an efficient, cost-effective solution for logo design and branding. Looka’s AI-driven platform offers a balance between ease of use and professional output, making it suitable for entrepreneurs at different stages of their business journey.

Having said that, those that require highly customized designs, then exploring additional options or consulting a professional designer might be advisable.

Ultimately, Looka is a strong contender for businesses looking to establish a cohesive brand identity with minimal design experience.

To sum up, Looka’s AI-driven platform stands out for its simplicity, efficiency, and the professional quality of branding materials it offers. It’s an excellent tool for entrepreneurs and businesses looking to craft their brand identity without extensive design skills.

I encourage you to explore Looka for your brand logo creation needs and discover its capabilities firsthand. Try it out and please share your experiences in the comments below. Your insights could guide others looking for similar solutions.

Looking for more software and Apps to help streamline your business. Check out our full list of Productivity Tools reviews.

Frequently Asked Questions

What features does Looka’s logo maker offer?

Looka’s logo maker offers a range of features that allow users to create high-quality logos for their business. These features include the ability to choose from a variety of templates, customize colors and fonts, and add symbols and icons to the logo design.

How can I create a brand design with Looka?

To create a brand design with Looka, users can choose from a range of design tools and templates to create a unique logo that represents their brand. Looka also offers a Brand Kit that includes a range of design assets such as business cards, social media graphics, and more.

Is there a free version of Looka’s logo making software available?

Yes, Looka offers a free version of its logo making software that allows users to create and customize logos for free. However, users will need to purchase a package if they want to download and use their logo.

Can Looka’s services be accessed from countries outside the United States, such as the UK?

Yes, Looka’s services can be accessed from countries outside the United States, including the UK. Looka’s website is available in multiple languages, making it accessible to users around the world.

How does Looka ensure the legitimacy and uniqueness of its logos?

Looka uses a combination of artificial intelligence and human designers to ensure the legitimacy and uniqueness of its logos. The AI technology generates a range of logo designs, which are then reviewed and refined by human designers to ensure they meet high-quality standards. This process ensures that every logo created by Looka is unique and original.


I am a branding and naming consultant with 16 years of experience. I believe in building a strong brand name that identifies your visions and that of your business. A brand identity motivates you and your team to achieve success.