How do I Create a Catchy Business Name?

A strong business name leaves an emotional imprint on the customers. It resonates with them because it is catchy, attractive, and relatable.

Hence, it’s important to spend some time thinking of a business name that helps you do the following things.

  • Win over the audience
  • Conquer the market
  • Build your legacy

In this post, we will see how to start a business and how you can create a catchy business name for your customers and elevate your brand. We will cover each aspect in detail so that you can follow along, easily.

The process of creating a catchy business name

To create a catchy business name you should follow the given steps:

1.      Reconcile the business origins

Refer back to your mission statement and business objectives. What do you want to achieve in the market? How do you want people to perceive your brand?

If you are successful in answering these questions, then you will be able to get a step further in naming your business. It’s important to consider your identity for the business – things that make you unique from others.

Reconciling the business origins makes your name catchy as it will be a new way of storytelling to the people. This strategy will also attract a lot of attention to your brand.

2.      Consider your niche

Judge the industry in which your business currently lies. See your competitors and check how they are doing their brand naming.

Considering your niche is a good idea to help you understand the A B C’s of your brand. It will help you strategize for your business and come up with a game plan to sweep up the market.

Using some industry-related keywords in the business naming is also a good way of creating a catchy business name. However, if you are looking for a universal appeal, then sticking to hard industry keywords might not be a good idea for you.

3.      Consider your audience

Think about who the people you are selling to. This comes hand-in-hand with considering your niche.

Considering your audience means understanding their POV. Meaning, their level of understanding of the business, knowledge level, and so on. Most importantly, you need to perceive the way they would react to a specific name.

People look to associate their buying decisions based on how they feel when they hear your business’s name. If the name is catchy and easy to remember, then there is a high chance that you will have a recurrent fan base.

4.      Brainstorm ideas with your team (if any)

idea cloud

This is the pre-preliminary phase where you have to sit with your team and come up with the few options that you have so far gathered in your mind.

Of course, this process isn’t easy. However, you should not give up and keep working forward. List the 5 best options as your business name, based on their relevance to the market, audience, and your business identity.

Then, look to eliminate the other options one by one. Say the business name to yourself and see if it has a catch to it. If not, then iterate the naming process as many times as possible.

5.      Check the business name for readability (pronunciation shouldn’t be too hard)

This should be your final check before you go forward to print the branding and put it all over your boxes and packaging.

So, be careful while finalizing the name. Think like a customer and realize how you will pronounce your own business’s name.

If the name is foreign to where the market is located, check if people can easily read it through. Otherwise, your name won’t be catchy and you will lose valuable customers.

If you need brutally honest, third-person POVs, try consulting your family and close friends. Hopefully, you will get a better understanding of the readability of your brand name and get some good suggestions.

6.      An alternative method for creating a catchy business name

This method is dependent on the functionality of a business name generator. This tool works on an AI engine and expedites you directly to point 4.

Meaning, that you don’t have to spend long nights trying to brainstorm for the perfect name. You can simply use this tool to get all your answers.

Let us show you what we mean by taking an example.

screenshot of a business name generator tool

Here, we chose the keyword for the business as “Electric car” which was the main thing we wanted our business to be about.

The very next thing we chose was the business niche. We chose “Automotive and Vehicles” as we wanted to cement our name in the industry of repair and sales of used electric cars.

Finally, we clicked on the green “Generate Names” button to get our 5 best options. Now, we can copy our selected name and use it for our business ventures. By the way, you can check out this page to get ideas about Business Names.

However, there are many business name generators out there that you can utilize for this purpose. Our guide should just be a starting point for your exploration, not the end.


In this post, we saw the steps to create a perfect catchy business name. We saw that creating a catchy name means being concise in your wording, taking care of the pronunciation, and asking for consultation from your work team, friends, or family, among other things.


I am a branding and naming consultant with 16 years of experience. I believe in building a strong brand name that identifies your visions and that of your business. A brand identity motivates you and your team to achieve success.

1 thought on “How do I Create a Catchy Business Name?”

  1. There’s always going to be doubt in the back of my head when choosing the right business name, but by following a strategy like this I did cover all the basics, and it make me feel that I did everything I can to come up with the best possible name for my business. Time will tell I guess!


Leave a Comment