Lingerie Store Names

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Your lingerie store name is your identity and it will represent your brand. It is the first thing customers will see, but more importantly, it sets the tone for your brand and helps you establish a unique identity in a crowded market. 

A great lingerie store name should be catchy, memorable, and evoke feelings of confidence and sensuality. 

In this article, we’ve compiled a list of unique and creative lingerie store name ideas to inspire you as you launch your new business. From playful puns to French-inspired romance, here are some of our favorite names for lingerie stores.

Remember that every business needs an online presence. So when you settle on a name for your Lingerie Store make sure to secure the web domain. This doesn’t cost much and you can keep it on hold until you’re ready to set up your shop’s website. You can search for a domain directly in the form below:

Lingerie Store Names

  • Vixen & Vine
  • Euphoria Lingerie
  • Secret Embrace
  • Sultry Nights
  • Flirt & Lace
  • Femme Fatale
  • Blush Boutique
  • Lace & Love
  • Seduction Station
  • Velvet Vixen
  • Darling Delicates
  • Sensual Essentials
  • Enchantress Lingerie
  • Cozy Comforts
  • Sugar & Spice
  • Temptress Threads
  • Pure Romance
  • Angel’s Attire
  • Pretty Little Things
  • Siren Suits
  • Delicate Desires
  • Provocative Pieces
  • Lush Lingerie
  • Heavenly Hues
  • Radiant Roses
  • Flirty Foundations
  • Lingerie Loft
  • Blissful Basics
  • Daring Dainties
  • Boudoir Boutique
  • Sweet Sensations
  • Lacy Lovelies
  • Silk & Satin
  • Barely There
  • Soft & Sexy
  • Alluring Attire
  • Tempting Touches
  • Lingerie Lane
  • Divine Intimates
  • Naughty Necessities
  • Femme Finery
  • Lingerie Love
  • Temptation Temptress
  • Sensational Silkies
  • Lacy Lingerie
  • Barely Covered
  • Coquette Couture
  • Sassy Siren
  • Seductive Style
  • Luxe Lingerie
  • Romantic Rendezvous
  • The Lingerie Lounge
  • Sensual Silk
  • Seductive Straps
  • Heavenly Honeymoon
  • Bold & Beautiful
  • Darling Delights
  • Seductive Silhouettes
  • Sultry Sizzle
  • Enticing Ensembles
  • Kissable Kouture
  • Sensuous Satin
  • Tempting Tassels
  • Allure & Adore
  • Flawless Fit
  • Dreamy Delicates
  • Silk Sensations
  • Delightful Dessous
  • Intimate Indulgence
  • Sassy Suits
  • Luscious Lingerie
  • Soft & Sultry
  • Seductive Secrets
  • Posh Panties
  • Sensual Satin
  • Romantic Rose
  • Luxurious Lace
  • Risque Romance
  • Darling Details
  • The Lace Lounge
  • Flirty Fashion
  • Lavish Lingerie
  • Sensuous Styles
  • Enchanting Elegance
  • Teasing Touches
  • Dreamy Delights
  • Femme Finesse
  • Seductive Slips
  • Sultry Selections
  • Playful Pieces
  • Seductive Sets
  • Sensual Shades
  • Daring Diversions
  • Lingerie Love Affair
  • Passionate Pairings
  • Ravishing Ruffles
  • Sensual Surprises
  • The Boudoir Boutique
  • Flirty & Fun
  • Sweetest Silks
  • Romantic Lace
  • Intimate Illusions
  • Comfort Corner
  • Pretty Possibilities
  • Sensual Secrets
  • Flawless Finesse
  • Naughty Nightwear
  • Exquisite Elegance
  • Delicate Dainties
  • Heavenly Hints
  • Alluring Amore
  • Glamorous Garters
  • Elegant Elan
  • Sultry Satin
  • Flirtatious Flair
  • Alluring Apparel
  • Mesmerizing Mesh
  • Delectable Designs
  • Captivating Curves
  • Fascinating Fashions
  • Enchanting Ensembles
  • Glamorous Gowns
  • Delightful Deals
  • Pretty Provocateur
  • Daring Delights
  • Scintillating Silks
  • Ravishing Robes
  • Sophisticated Sets
  • Snuggly Softness
  • Lacy Luxuries
  • Sassy Slips
  • Captivating Chemises
  • Intimate Intrigue
  • Mysterious Mystique
  • Enticing Elegance
  • Boudoir Beauties
  • Sexy Secrets
  • Petite Perfection
  • Flirty Fabrics
  • Enchanting Embrace
  • Glamorous Gilded
  • Playful Pleasures
  • Sweet Surprises
  • Stunning Styles
  • Flawless Fashions
  • Refined Raiment
  • Lingerie Lounge
  • Seductive Sleepwear
  • Luxurious Lingerie
  • Cute Comfort
  • Intimate Inspirations
  • Mystique Moments
  • Lingerie Lovers
  • Delightful Delicacies
  • Brazen Bedroom
  • Radiant Robes
  • Gilded Garments
  • Fabulous Fashions
  • Perfect Petticoats
  • Scintillating Satins
  • Enchanting Embroidery
  • Delicious Delights
  • Sensuous Silhouettes
  • Secretive Sleepwear
  • Caress Couture
  • Frisky Florals
  • Ravishing Ribbons
  • Provocative Patterns
  • Playful Playthings
  • Luxurious Lavender
  • Chic Charmeuse
  • Pretty Panties
  • Sultry Seams
  • Dainty Darlings
  • Intimate Interlude
  • Alluring Accents
  • Sweet Seduction
  • Flirty Finery
  • Sexy Sheer
  • Lingerie Luxe
  • Heavenly Hosiery
  • Exquisite Expressions
  • Lascivious Lace
  • Soft Secrets Boutique
  • Wonders in Lace
  • Enchanting Undies
  • Heavenly Panties Place
  • Fancy Lingerie Room
  • Wild and Exotic Intimates
  • Comforted Embarrassment Emporium
  • Colorful Temptations Den
  • Deliciously Delicate Drawers
  • Cupcake’s Undress Headquarters
  • Elegant After-Hours Boutique
  • Frilly Bits Palace
  • Glorious Lacy Gateways
  • Hint of Glamour Haven
  • Invisible Desire Depot
  • Joys of Personal Intimates
  • Knockout Lingerie Spot
  • Luxurious Undergarment Palace
  • Mystical Undies Outlet
  • Naughty Dreams Storefront
  • Opulent Bodice Trading Post
  • Perfectly Sultry Emporium
  • Quiet Seduction Showroom
  • Ravishingly Dainty Shoppe
  • Stunning Unmentionables Mill
  • Tempting Apparel Castle
  • Uplifting Satin Salon
  • Voluptuous Secrets Hangar
  • Whimsical Garments Depot
  • X-Rated Dream Boutique
  • Yielding Delights Marketplace
  • Zesty Transparency Bazaar
  • Flirtatious Frills Den
  • Gilded Wonder Catalog
  • Alluring Temptress Shop
  • Breathless Lingerie Lair
  • Captivating Undies Treasury
  • Delicate Desires Gallery
  • Exotic Apparel Boutique
  • Finely Stitched Fancy Fashions
  • Gracious Intimate Haberdashery
  • Hoity-Toity Sweet Nothings Haven
  • Inviting Bloomers Emporium
  • Jazzy Little Things Showroom
  • Kinky Underthings Outpost
  • Lavishly Soft Underpinnings
  • Marvelous Lacy Goodies Zone
  • Neatly Woven Secrets Palace
  • Oozing Passion Purchasing Parlor
  • Plush Allurement Rave Room
  • Quirky Encased Unmentionables
  • Romantic Panty Place
  • Sensuous Fabrics Bazaar
  • Tangy Lingerie Delights Shop
  • Unequaled Satin Shack
  • Velvety Apparel Store
  • Wearable Dreams Saloon
  • X-Treme Cheeky Design Studio
  • Yummy Underthings Mart
  • Zesty Nightwear Boutique
  • Bustier Haven
  • Curvaceous Lingerie Closet
  • Delightful Delicacies Boutique
  • Excitingly Sweet Secrets Den
  • Flirty Boudoir Emporium
  • Glitzy Bralette Shop
  • Hints of Garters Hideaway
  • Intoxicating Desires Store
  • Jaunty Corsetry Warehouse
  • Kissable Bootylicious Outfitters
  • Lovely Sensuousness Showroom
  • Marvelous Provocative Affair
  • Nip-Tuck Intimates Hangout
  • Ooh La La Wrappers Boutique
  • Provocative Pizazz Department
  • Quaintly Cheeky Enchantment
  • Racy Undergarment Place
  • Seductive Bustier Den
  • Tingly Frilly Outfitters
  • Uninhibited Unmentionables Retreat
  • Vibrant Lingerie Loft
  • Wiggling Panties Mart
  • XS-XL of Pleasure Emporium
  • Yummy Bra & Briefs Shop
  • Zippy Bodice Boutique
  • Alluring Undress Palace
  • Bewitching Lace Pavilion
  • Charismatic Skivvies Club
  • Divinely Elegant Drawers
  • Enticing Panty Playhouse
  • Fabulous Apparel Warehouse
  • Gorgeous Intimate Affairs Store
  • Hush-Hush Frilly Parlor
  • Irresistible Secrets Department
  • Jazzy Unmentionables Depot
  • Kinky Little Things Boutique
  • Luxury Sweet Nothings Faire
  • Mischievous Revealing Hangar
  • Nostalgic Lingerie Marketplace
  • Opulent Underpinnings Showroom
  • Pretty Fabrics Atelier
  • Quixotic Lace Fantasy Shop
  • Ravishing Apparel Bazaar
  • Scintillating Bodices Corner
  • Tantalizing Temptations Emporium
  • Unbridled Underthings Hall
  • Vivacious Intimate Outpost
  • Wildly Alluring Denim Salon
  • X-travagant Bustiers Hub
  • Yummy Panties Playground
  • Zesty Satin Expressions Room
  • Discreet Delights Boutique
  • Enchanting Secrets Warehouse
  • Fanciful Garments Oasis
  • Groovy Apparel Trading Post
  • Heavenly Unmentionables Gallery
  • Inventive Skivvies Bazaar
  • Jaunty Bloomers Haven
  • Kinky Lace Paradise
  • Lavish Intimates Emporium
  • Mysterious Nightwear Outpost
  • Naughty Underthings Spot
  • Opulent Fabrics Station
  • Playful Temptations Depot
  • Quirky Bustiers Atelier
  • Racy Lingerie Retreat
  • Salacious Intimate Closet
  • Teasing Delights Palace
  • Unbelievable Secrets Store
  • Vibrant Undies Boutique
  • Whimsical Panty Den
  • X-traordinary Bralette Hub
  • Yearning Underpinnings Shop
  • Zany Little Things Emporium

client browsing different lingerie brands in lingerie store

Bra Company Name Ideas

  • Cup Couture
  • Perfect Pairings
  • The Bra Bar
  • Bra Bliss
  • Heavenly Halter
  • Supportive Styles
  • Flawless Fit Co
  • Bra Boutique
  • Heavenly Hues
  • Lift & Love
  • Bra Basics
  • Bra Bliss Co
  • Cup Comfort
  • Bra Boudoir
  • Adorn Bras
  • Luxe Lift Co
  • Sculpted Support
  • Enhance Elegance
  • Sculpt & Shape
  • Bra Bliss Boutique
  • Radiant Racerback
  • Shapely Support
  • Underwire Wonders
  • Blissful Bras
  • Bra Beautiful
  • Heavenly Hold
  • Comfort Contours
  • Bra Boutique Co
  • Svelte Silhouette
  • The Bra Room
  • Perfectly Plunge
  • Curve Couture
  • Lifted Luxe
  • Luxe Lingerie Co
  • Bra Blissful Basics
  • Heavenly Hugs
  • Undercover Comfort
  • The Bra Vault
  • Perfect Plunge Co
  • Beautiful Basics
  • Luxe Lift Boutique
  • Enchanting Enhancements
  • Bra Beauty Co
  • Sculpted Sensation
  • Heavenly Hold Co
  • Radiant Ruffles
  • Supportive Seduction
  • Enhance & Empower
  • Bra Basics Co
  • Shapely Support Co
  • Sensuous Support
  • Barely There Bra Co
  • Pure Plunge
  • Support & Style
  • Bra Blissful Boutique
  • Heavenly Hold Boutique
  • Shape & Sculpt Co
  • Bra Beauty Boutique
  • Radiant Racerback Co
  • Sculpted Seduction
  • The Bra Haven
  • Pure Perfection
  • Luxe Lift Boutique Co
  • Supportive Silhouette
  • Bra Blissful Basics Co
  • Heavenly Hugs Co
  • The Bra Emporium
  • Perfect Pair Boutique
  • Beautifully Bare
  • Lifted Luxe Co
  • Curve Couture Co
  • The Bra Spot
  • Lift & Love Boutique
  • Luxe Lift Emporium
  • Sculpted Shape Co
  • Heavenly Hold Emporium
  • Radiant Ruffles Co
  • Supportive Sensation
  • Enhance & Empower Co
  • Bra Basics Boutique
  • Shapely Support Boutique
  • Luxe Lift Emporium Co
  • Sensuous Support Co
  • Heavenly Hugs Boutique
  • Perfectly Plunge Co
  • Radiant Racerback Boutique
  • Sculpted Seduction Co
  • The Bra Closet
  • Pure Perfection Co
  • Lifted Luxe Boutique
  • Curve Couture Boutique
  • The Bra Collection
  • Lift & Love Emporium
  • Luxe Lift Collection
  • Sculpted Shape Boutique
  • Heavenly Hold Collection
  • Radiant Ruffles Boutique
  • Supportive Seduction Co
  • Enhance & Empower Boutique
  • Lacy Lingerie
  • Floral Flair
  • Wispy Wonder
  • Pretty Petals
  • Glamorous Glimmer
  • Blissful Boost
  • Delicate Delight
  • Radiant Rose
  • Posh Pleats
  • Sweetheart Shimmer
  • Comfort Curves
  • Divine Detail
  • Alluring Accents
  • Sexy Satin
  • Elegant Embellishments
  • Sheer Sophistication
  • Exquisite Embroidery
  • Lush Lace
  • Feminine Finesse
  • Charmed Curves
  • Velvety Vibes
  • Flirty Frills
  • Lingerie Luxe
  • Dreamy Details
  • Seductive Silhouettes
  • Boudoir Beauty
  • Designer Dazzle
  • Lacy Linings
  • Opulent Ornaments
  • Lavish Layers
  • Lush Layers
  • Curvy Creations
  • Peachy Perfection
  • Glitzy Glamour
  • Gilded Glow
  • Frilly Flounce
  • Satiny Softness
  • Alluring Aesthetics
  • Plush Pleasures
  • Delicate Delights
  • Pleasing Plumes
  • Stunning Support
  • Decadent Delicacy
  • Radiant Reflections
  • Luxurious Lace
  • Dainty Details
  • Artistic Accents
  • Jazzy Jewels
  • Brazen Beauty
  • Playful Prints
  • Fabulous Fancies
  • Shimmery Shine
  • Brilliant Bands
  • Captivating Comfort
  • Sultry Satin
  • Racy Ribbons
  • Dazzling Drapes
  • Silky Softness
  • Sweetheart Soiree
  • Precious Patterns
  • Comfortably Chic
  • Ample Support
  • Incredi-Bra
  • Brilliantly Bold
  • Alluring Appeal
  • Classy Comfort
  • Sassy Sensations
  • Alluring Attire
  • Lace Lingerie
  • Pretty Proportions
  • Exquisite Embellishments
  • Luxe Looks
  • Diva Designs
  • Flirty Fun
  • Delicate Decoration
  • Radiant Ribbon
  • Dainty Drapes
  • Seamless Support
  • Magnificent Mastery
  • Ravishing Ruffles
  • Exquisite Extravagance
  • Delectable Detail
  • Suave Support
  • Refined Ruching
  • Glamorous Gilding
  • Posh Patterns
  • Pretty Pleats
  • Tantalizing Textures
  • Busty Bands
  • Silky Smoothness
  • Glittery Glamour
  • Charming Chiffon
  • Boldly Beautiful

Seductive Business Names

  • Temptress Inc
  • Boudoir Group
  • Lingerie Dynasty
  • Enchantress Enterprises
  • Seduction Co
  • Femme Fatale Inc
  • Alluring Alliance
  • Intimate Innovations
  • Sultry Solutions
  • Euphoria Enterprises
  • Provocative Partners
  • Seductive Enterprises
  • Vixen Ventures
  • Delightful Dynamics
  • Seduction Syndicate
  • Temptation Inc
  • Siren Strategies
  • Sensual Strategies
  • Femme Finesse Group
  • Flirtatious Forces
  • Provocative Powerhouse
  • Radiant Regime
  • Blissful Business
  • Lush League
  • Seductive Strategy Group
  • Sensual Solutions Co
  • Tempting Tactics
  • Enchanting Empire
  • Intimate Innovators Inc
  • Sultry Solutions Co
  • Euphoria Enterprises Group
  • Provocative Partners Co
  • Seductive Solutions Group
  • Vixen Ventures Co
  • Delightful Dynamics Inc
  • Seduction Syndicate Group
  • Temptation Tactics
  • Siren Strategies Co
  • Sensual Strategies Group
  • Femme Finesse Enterprises
  • Flirtatious Forces Co
  • Provocative Powerhouse Group
  • Radiant Regime Co
  • Blissful Business Co
  • Lush League Group
  • Seductive Strategy Enterprises
  • Sensual Solutions Group
  • Tempting Tactics Co
  • Enchanting Empire Group
  • Intimate Innovators Group
  • Sultry Solutions Enterprises
  • Euphoria Enterprises Co
  • Provocative Partners Group
  • Seductive Solutions Co
  • Vixen Ventures Group
  • Delightful Dynamics Group
  • Seduction Syndicate Enterprises
  • Temptation Tactics Group
  • Siren Strategies Enterprises
  • Sensual Strategies Co
  • Femme Finesse Co
  • Flirtatious Forces Group
  • Provocative Powerhouse Enterprises
  • Radiant Regime Group
  • Blissful Business Enterprises
  • Lush League Co
  • Seductive Strategy Co
  • Sensual Solutions Enterprises
  • Tempting Tactics Enterprises
  • Enchanting Empire Co
  • Intimate Innovators Enterprises
  • Sultry Solutions Group
  • Euphoria Enterprises Enterprises
  • Seductive Solutions Enterprises
  • Delightful Dynamics Co
  • Seduction Syndicate Co
  • Temptation Tactics Enterprises
  • Siren Strategies Group
  • Sensual Strategies Enterprises
  • Flirtatious Forces Enterprises
  • Provocative Powerhouse Co
  • Radiant Regime Enterprises
  • Blissful Business Group
  • Lush League Enterprises
  • Enchanting Empire Enterprises
  • Intimate Innovators Co
  • Provocative Partners Enterprises
  • Vixen Ventures Enterprises
  • Delightful Dynamics Enterprises
  • Sunny Silks
  • Lacy Luxuries
  • Lavish Lingerie
  • Smooch Satins
  • Winked Wearables
  • Sweet Sensations
  • Snug Secrets
  • Intimate Inspirations
  • Sultry Seduction
  • Alluring Apparel
  • Flirty Fabrications
  • Gilded Garments
  • Curvaceous Corsets
  • Designer Dreams
  • Whimsical Wonders
  • Provocative Pleasures
  • Exquisite Elegance
  • Perfectly Delicate Designs
  • Scarlet Savoir Faire
  • Veritable Vibes
  • Pragmatic Pleats
  • Flawless Fancies
  • Alluring Attire
  • Decadent Delights
  • Luscious Luxuries
  • Magnetic Mysteries
  • Magnificent Marriages
  • Captivating Couture
  • Primal Patterns
  • Smirking Surprises
  • Radiant Raiment
  • Heavenly Haberdashery
  • Tantalizing Textiles
  • Ravishing Rags
  • Resplendent Robes
  • Amorous Additions
  • Celebratory Costume
  • Latent Loungewear
  • Fabulous Finery
  • Refined Raiment
  • Flamboyant Fashions
  • Coquettish Clothes
  • Adorned Apparel
  • Fancy Foundations
  • Silken Sensations
  • Delicious Delicates
  • Tantalizing Textures
  • Luscious Links
  • Divine Designs
  • Radiant Robes
  • Enticing Ensembles
  • Salacious Structures
  • Artful Attire
  • Grand Glamour
  • Enviable Exclusives
  • Vibrant Vestments
  • Engaging Embellishments
  • Confident Corselets
  • Magnanimous Mannerisms
  • Stunning Styles
  • Snazzy Sets
  • Charming Catwalks
  • Provocative Petticoats
  • Poised Patterns
  • Endearing Emporiums
  • Fanciful Foundations
  • Pleasing Prêt-à-porter
  • Gorgeous Garters
  • Upbeat Underpinning
  • Daring Dainties
  • Regal Reflections
  • Eclectic Ensembles
  • Romantic Rivulets
  • Spectacular Sparkles
  • Bedazzled Beauties
  • Splendid Selection
  • Refined Romance
  • Vogue Variations
  • Spellbinding Silhouettes
  • Glimmering Glitters
  • Exalted Expressions
  • Opulent Outfits
  • Vivacious Varieties
  • Fantastic Flair
  • Spectacular Shapes
  • Divine Decadence
  • Stylized Satins
  • Intoxicating Intimates
  • Luxurious Laces
  • Grand Gala Garments
  • Avant-garde Assortment
  • Playful Provocations
  • Iridescent Illusions
  • Supremely Sophisticated
  • Pristine Precision
  • Snappy Surprises
  • Alluring Alchemy
  • Elegant Ensembles
  • Sensuous Silhouettes
  • Vibrant Versatility

a rack full of different lingerie brands in a lingerie shop with no name available

How to Come Up With a Good Name for Your Lingerie Store

In my line of business, I truly appreciate the importance of choosing the right name for your business, brand or store. After all, I make a living out of this. 

The name of your lingerie shop should be an important part of your brand identity, and should represent what your store stands for. 

However, finding the perfect name is a challenge for most people. Mostly because there are a number of factors you need to take into account.

In the next part of this article I will show you what you need to consider when choosing a name for your lingerie store and share some tips I use, to help you come up with a creative name for your lingerie store.

Let’s dive in.

Brainstorm Lingerie related Words 

Brainstorming ideas is where creativity comes into play. 

When coming up with Lingerie store name ideas, start by brainstorming words related to lingerie such as softness, comfort, intimates, luxury, etc. Take note of all these words.

Next, think of descriptive words or adjectives that can describe your Lingerie business. Think about words that describe the type of lingerie you sell or how customers feel when wearing them, such as cozy, chic, dreamy, luxurious, feminine or sexy. 

Use these words to create fun Lingerie store names like “Dreamy Lingerie” or “Chic Intimates”. Once again, write these down somewhere.

Now go through your list of words and try combining two or three words together like “Soft Intimates” or “Luxury Comfort Lingerie”. Write all these combinations down in a list so that we can start adjusting and eliminating some of them at a later stage.

You can also use puns, rhymes, foreign words (which can add an exotic touch to your store’s name), or portmanteau, when brainstorming Lingerie store name ideas at this stage.

Portmanteau means blending two words into one. So, for example, by combining the words lingerie and comfy into something like “Ling-Comfy” or “Comfylings”. Have fun trying these techniques to come up with unique Lingerie store name ideas. 

Your lingerie store name should reflect the type of products you sell, by using these relevant words in the name, for example, “Lacy Lingerie” or “Silk Sensations” your are clearly indicating that you sell lingerie.

Don’t think too much about whether the names you come up with are good or bad, at this stage. We’re just brainstorming here, so write down anything that comes to your mind. We will clean up the list at a later stage.

Discover Your Competitive Edge

Your competitive edge is what sets you apart from other lingerie stores in the market. It could be anything from offering high-quality products to providing exceptional customer service or having a unique brand identity.

Knowing your competitive edge is also crucial in coming up with a good name for your lingerie store. 

What makes you stand out from other lingerie stores? Is it the quality of your products, customer service, or unique designs, for example. 

To discover your competitive edge, look at other lingerie stores in the market. What are they doing well? What are their weaknesses? Use this information to identify gaps in the market that you can fill with your store’s offerings. 

For example, if most lingerie stores focus on traditional designs, you could differentiate yourself by offering more edgy or unconventional styles.

Incorporating this competitive edge into your store’s name can make it more memorable and appealing to customers. For example, if your competitive edge is offering eco-friendly lingerie options, you might want to use words like “green” or “sustainable” in your store’s name.

Consider Your Target Audience 

When coming up with Lingerie store name ideas it’s important to know your niche market. Who are your target customers? What kind of lingerie do they prefer? Are you catering to a specific body type or age group? Understanding your niche market will help you choose a name that resonates with them.

So, for example, if you are targeting a younger demographic, then go for shop  names that are fun and trendy like “Fresh Lingerie” or “Fashionable Intimates”. 

On the other hand, if you want to attract an older crowd then opt for Lingerie store names that are more sophisticated such as “Elegant Lingerie” or “Glamorous Intimates”.  

If you’re targeting plus-size women, you might want to use words like “curvy” or “full figure” in your store’s name. 

Knowing your niche market is crucial in choosing a name that resonates with your target customers. 

To discover your niche market, start by researching your target customers’ demographics and preferences. You can use online tools like Google Analytics or social media insights to gather data about their age range, location, interests, and purchasing behavior. 

Use this information to create a customer persona and tailor your store’s name accordingly. A customer persona is a fictional representation of your typical customer.

Start eliminating those names that do not fit with the target customers you have in mind for your lingerie store.

Research Competitors 

Before settling on a Lingerie store name, you should take some time to research the competition in the lingerie industry to get an idea of what kind of Lingerie store names are already out there. 

You don’t want to choose shop names that are too similar to established Lingerie stores, as this could confuse your potential customers. 

For example, if there is already a Lingerie store called “Dream Lingerie” then it might be best to avoid Lingerie store names like “Dreamy Lingerie” or “Dream Intimates”. Instead, choose Lingerie store name ideas that are unique and memorable such as “Enchanting Lingerie” or “Breathtaking Intimates”. 

It’s also important to check name availability because you want to avoid a name that is already trademarked by another business. You can use online Trademark Search to check availability.

You don’t want to spend time and money on branding and marketing only to find out that your name is already in use.

Keep it Short and Simple

It’s important to choose Lingerie store names that are short and easy to spell, so they can be easily remembered by your customers. 

A name that is too complicated will make it difficult for customers to search for you online or to easily recommend your lingerie shop to their friends.

Your store name should therefore be memorable and catchy so that customers can easily recall it. Try to choose a name that is easy to pronounce, spell, and remember. Avoid names that are too complex or difficult to understand.

Lingerie Store Name Generator

Use a Name Generator: There are plenty of online tools that can help you generate ideas for your store name. Name generators can help you come up with unique and creative names based on your preferences and criteria.

My personal favorite is the business name generator at namecheap. This generator covers a variety of business names, including lingerie stores, and it’s directly linked to their domain name database.

This means that as soon as you find the right business name for your needs, you can immediately see if the domain name is also available, and buy it directly from there.

Short List 3 to 5 Lingerie Store Name Ideas

Now that you have gone through the suggested steps above it is time to short-list a handful of names that you want to really consider and research further.

In the next stage you will be getting some feedback about the chosen names and checking legal and online availability of these names.

Get Feedback

After narrowing down your list of potential names, get feedback from others. 

Getting feedback from others can help you choose the best name for your lingerie store. Ask anyone who fits within your target demographic, what they think about each potential name on your list.

Consider conducting surveys on social media platforms too. This will give you a wider pool of opinions from people who may not know you personally but fit within your target demographic.

This feedback can give you an indication of how third parties view the names you chose, and help you narrow down the best name for your lingerie business.

Check Domain Availability 

Once you have the short list in hand with a handful of Lingerie store name ideas, make sure to check their domain availability so you don’t run into any issues later on. 

When checking domain availability, also make sure to check for social media handles as well so you can create a unified branding identity for your Lingerie business. 

This will make it easier for customers to find your Lingerie store online and increase awareness of your brand. 

My personal go-to source to find and buy domains is Namecheap. They have a reliable service with domains at very reasonable prices

Register Your Lingerie Store Name 

Once you settle on the perfect Lingerie store name, make sure to register it as soon as possible to avoid any legal issues in the future. This will ensure that no other Lingerie store can use the same name as yours, and will help you protect your Lingerie business from potential infringement claims.

Real Life Lingerie Business Names Examples

If you look at the current lingerie industry you will find some very good examples of unique and creative lingerie shop names, brands or businesses. 

In this next section I will mention a few real-life examples of good lingerie store names and explain why each of these brands and names work well.

Victoria’s Secret 

Victoria’s Secret is a well-known lingerie store that has been in business since 1977. The name “Victoria’s Secret” suggests mystery, intimacy, and seduction, which are all qualities that are associated with lingerie. 

The name also has a personal touch, as if the store is sharing a secret with its customers. This name is effective because it appeals to women who want to feel sexy and confident.

Savage X Fenty 

Savage X Fenty is a relatively new lingerie brand founded by singer and businesswoman Rihanna in 2018. 

The name “Savage” implies strength, power, and confidence, which aligns with the brand’s mission to empower women of all shapes and sizes. The “X” adds a touch of mystery and sexiness to the name.

La Perla 

La Perla is an Italian luxury lingerie brand that was founded in 1954 and has since become a household name in the world of luxury lingerie. 

The name “La Perla” means “the pearl” in Italian, and it conveys the idea of something precious and rare, just like fine pearls. The name also reflects the brand’s signature pearl detailing on many of their lingerie pieces.

This name is a great fit for a high-end lingerie store because it suggests luxury, elegance, and sophistication.

Adore Me

Adore Me is a lingerie brand that was founded in 2012. The name “Adore Me” implies that the brand is all about self-love and confidence, which aligns with their mission to empower women to feel beautiful and confident in their own skin.

This subscription-based lingerie service has a name that evokes feelings of love, romance, and desire. It also implies that customers will not only adore their new lingerie but feel confident wearing it too.

Agent Provocateur 

Agent Provocateur is a lingerie brand that was founded in the UK in 1994. The name “Agent Provocateur” suggests a sense of rebellion and subversion, which is in line with the brand’s provocative and risqué image. 

The name also has a sophisticated, almost spy-like quality to it, which adds to the allure of the brand. This name is effective because it captures the brand’s bold and daring spirit.

This lingerie store name implies that the brand is bold, daring, and provocative, which aligns with their edgy and sometimes controversial advertising campaigns.


Journelle is a boutique lingerie store that was founded in New York City in 2007. The name “Journelle” is a play on the French word “journal,” which means “diary.” 

This name suggests that lingerie can be a personal and intimate experience, much like keeping a diary. The name also has a feminine quality to it, which is in line with the brand’s focus on beautiful and feminine lingerie. 

This name is effective because it is unique and memorable, and it communicates the brand’s focus on personal and intimate lingerie.

Fleur du Mal

Fleur du Mal is a lingerie brand founded in 2012 by former Victoria’s Secret executive Jennifer Zuccarini. The name “Fleur du Mal” means “flower of evil” in French. While this may seem like an odd choice for a lingerie store name, it adds an element of mystery and intrigue while also suggesting sophistication.

The name also has a sensual quality to it, as flowers are often associated with beauty and desire. This name is effective because it captures the brand’s edgy and provocative image, while still being elegant and sophisticated.


This lingerie and loungewear brand has a name that is short and sweet, making it easy to remember. It also has a positive connotation with the word “aerie” meaning a bird’s nest high up in the mountains, which fits with the brand’s focus on comfort and relaxation.


This online lingerie brand has a name that suggests inclusivity and diversity. The “third” in the name ThirdLove refers to the idea of there being more than just two traditional bra sizes (cup size and band size) by introducing additional measurements like breast shape and placement.


Another lingerie brand focused on comfort, Lively has a name that suggests energy and liveliness. It reflects the brand’s mission to create bras and fancy underwear that are both comfortable and stylish enough to wear all day long.

These are just a few examples of effective lingerie store names. Each of these names has a unique quality that makes it stand out and communicate something about the brand’s image and values. 

In summary, each of these lingerie store names is appropriate for their business because they reflect the brand’s values, mission, and style. The names are catchy, memorable, and convey a sense of exclusivity, confidence, and luxury.

When choosing a name for your lingerie store, it is important to consider what qualities you want to communicate and how you want to position your brand in the market.

Final Thoughts

Choosing a good name for your lingerie store takes time and effort but is worth it in the end, because having a unique Lingerie store name is key to the success and growth of your business. 

By following these steps and tips you’ll be able to come up with a great name that is creative, catchy and memorable so customers can easily identify it with your brand. 

Remember to research competitors and check domain availability before settling on the perfect Lingerie store names for your business. 

With these tips in mind, you should have no problem coming up with unique Lingerie store name ideas that will set you apart from the competition.

For more inspiration check out our full category of Business Name ideas.


I am a branding and naming consultant with 16 years of experience. I believe in building a strong brand name that identifies your visions and that of your business. A brand identity motivates you and your team to achieve success.