Fitness Business Names and Ideas

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Are you starting a fitness business and struggling to find the perfect name? Naming your business can be a daunting task, but it doesn’t have to be. 

As a branding and naming expert, I understand the importance of choosing a great name for your fitness business. The right name can help your business stand out in a crowded market and attract the attention of potential customers.

In this article, I’ll share some cool and catchy fitness business names and give you a number of useful tips to help you come up with a good name for your fitness business. We tried to cover as many types of fitness businesses as possible, however we also have a separate dedicated page for Gym Name Ideas.

Remember that every business needs an online presence. So when you settle on a name for your Fitness Business or Studio make sure to secure the web domain. This doesn’t cost much and you can keep it on hold until you’re ready to set up your website and launch it. You can search for a domain directly in the form below:

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Fitness Business Name Ideas

  • Fitness Fun Zone
  • Fit4Life
  • Dynamic Fitness Solutions
  • Body Transformation Studios
  • Shape Shifter Training Center
  • Core Strength Gym
  • Strength Coaching Academy
  • Power Up Workouts
  • Metabolic Madness Fitness Facility
  • Fitness Tune Up
  • Muscular Mastery Training Systems
  • Muscle Machines Gym
  • Health and Wellness Warrior Centers
  • Maximum Motion Fitness Center
  • Exercise Express
  • Body Basics Boot Camps
  • Pump It Up Workout Club
  • Get Fit Quick Clinic
  • Elite Athlete Performance Academy
  • Move It or Lose It Training Facility
  • Total Body Transformation Programs
  • Healthy Habits Studio
  • Flexible Fitness Solutions
  • Sizzle Circuit Training Centers
  • Lean and Mean Personal Training Institute
  • Bodies in Balance Fitness Empire
  • Exercise Extravaganza
  • All About Abs Gym
  • Weight Loss Warriors Club
  • Core Conditioning Institutes
  • Muscular Movements Centers
  • Ultimate Exercisers Boot Camps
  • Fit and Fabulous Fitness Studios
  • Workout Warrior Training Facilities
  • Slim Down Solutions Clinics
  • Body Blaster Boot Camps
  • Heart Health Specialists Gym
  • Total Transformation Centers
  • Strength and Tone Gyms
  • Anatomy 101 Fitness Academy
  • Maximum Muscle Mash-Up Clubs
  • Super Strength Systems Center
  • Healthy Lifestyle Makeover Clinic
  • Maximize Your Muscles Facility
  • Shape Up and Slim Down Programs
  • Get Ripped Boot Camps
  • Powerhouse Performance Gyms
  • Ab Attack Workout Club
  • Fit Fix Baseball Specialists Academy
  • Endurance Masters Fitness Facilities
  • Muscle Mania Institutes
  • Core Strength Training Centers
  • Brawny Body Transformation Progam
  • Weight Watchers Gym
  • Quick Kicks Athletics Academy
  • Slim and Trim Training Clinic
  • The Total Package Workout System
  • Fat Blasters Boot Camps
  • Fitness Frenzy Centers
  • Body Mechanics Gyms
  • Flex Appeal Fitness Clinics
  • Muscle Magic Training Systems
  • Tone and Tighten Academy
  • Metabolic Makeover Programs
  • Ab Fab Workout Club
  • Exercise Evolution Facilities
  • Lean and Mean Centers
  • Power Pumpers Gym
  • Fitness Revolutionaries Academy
  • Shape Up Quick Boot Camps
  • Healthy Habits Gyms
  • Max Out Muscles Clinics
  • Weight Loss Solutions Institute
  • Tone Tappers Training Centers
  • Fitness Manifesto System
  • Gym Gurus Boot Camps 77
  • Exercise Masters Fitness Facilities
  • Bodacious Bodies Gyms
  • Rock Solid Personal Training Clinics
  • Cardio Kickboxing Clubs
  • Sculpt and Tone Programs
  • Athletic Enhancers Boot Camps
  • Muscle Mechanics Centers
  • Accelerate Your Performance Academy
  • All About Abs Training Facility
  • Weight Warriors Workout Club
  • Healthy Habits Gymnasium
  • The Total Body Transformation Institute
  • Total Fitness Solutions Center
  • Fat Fighters Boot Camps
  • Maximum Motion Workouts
  • Flexible Fitness Gyms
  • Shape Shifters Training Clinics
  • Core Conditioning Programs
  • Get Fit Quick Boot Camps
  • Power Up Personal Training Centers
  • Maximum Muscle Mash-Ups Gym
  • Physique Perfection Studios

Fitness Brand Name Ideas

  • Rebound Fitness 
  • Core Power Training 
  • Athletics 365 
  • FitVibe 
  • BodyBoost Fitness 
  • Endurance Athletics 
  • Get Strong Now 
  • Flexibility Fitness 
  • Gain Muscle Now 
  • Tone Up Fitness 
  • Kinesis Physical Training 
  • Lean Fitness 
  • Muscle Max 
  • Strengthology 
  • Exercise Evolution 
  • PowerPlay Fitness 
  • Health Works 
  • StreetFit 
  • Fit Republic 
  • Pivot Fitness 
  • Total Body Training 
  • Pump Fitness 
  • Uprising Fitness 
  • Ironbuilt Fitness 
  • Exercise Express 
  • CrossFit Mania 
  • FitXplosion 
  • Endurance Training 
  • Running Revolution 
  • Shake It Up Fitness 
  • Coregasmic Fitness 
  • Muscle Building 
  • Xtreme Fitness 
  • StrengthFusion 
  • Wild Card Fitness 
  • Fitness Frenzy 
  • Jump Start Fitness 
  • Cardio Kickboxing 
  • Push It Fitness 
  • SpeedFlex 
  • High Impact Fitness 
  • Raw Power Training 
  • Jog It Off 
  • Go Fit 
  • The Big Sweat 
  • PowerFlex 
  • Fat Burning Fitness 
  • Keep Fit 
  • Fit4Life 
  • Go Hard Fitness 
  • Move It Fitness 
  • FlexFit 
  • StrengthFlex 
  • Fitness Revolution 
  • Get Pumped 
  • Body Tuneup Fitness 
  • Six Pack Fitness 
  • Muscle Magic 
  • Ironclad Fitness 
  • Ballistic Training 
  • Fitness Focus 
  • Pump Up Fitness 
  • Total Fitness 
  • FitForce 
  • CoreXtreme 
  • FitStrong 
  • MuscleMorph 
  • Shape Up Fitness 
  • Get Fit Now 
  • Flexology Fitness 
  • Rip It Fitness 
  • Pump It Up 
  • FitZone 
  • FlexFitness 
  • CoreGym 
  • Gym Fit 
  • Home Fitness 
  • Power Pump 
  • PowerCore Fitness 
  • StrengthQuest 
  • Pumped Fitness 
  • Solid Fitness 
  • HIIT It Hard 
  • FitnessX 
  • Lift It Up 
  • Circuit Builder 
  • BodyFlex 
  • PowerFit 
  • FitnessXplosion 
  • Get Fit Quick 
  • Push Yourself Fitness 
  • CoreFlex 
  • BodyFit 
  • GymGo 
  • GymLife 
  • Pump Up Your Fitness 
  • FitStrong

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Personal Trainer Business Names

Some words to consider when coming up with personal trainer business names include words associated with strength, health, and fitness; words associated with personal growth, such as “transformation” or “transcendence”; and words associated with the individual’s specialty, such as “weight loss” or “crossfit.” 

Additionally, it may be helpful to look for words that evoke the personal trainer’s unique style or personality, such as “inspiring” or “motivating.”

  • Real Results Fitness
  • Flex Power Training
  • Motivation Muscle Academy
  • Health & Strength Club
  • Peak Performance Training
  • Elite Edge Fitness Studio
  • Life-Changing Exercise Solutions
  • GetFitFaster Personal Training Center
  • AllShape Abs and Weights Gym
  • Physique Perfection Training Center
  • IronStrong Fitness Consulting Services
  • Supreme Health and Wellness Coaching
  • Go-Getter Workouts for Busy Lifestyles
  • Core Strength Personalized Programs
  • BodyBuilding Bootcamp Gym
  • Explosive Gym for Advanced Athletes
  • Healthy Transformation Training
  • The Unlocking of Your Inner Athlete
  • Pure Power Performance Solutions
  • Pro-Athlete Personal Coaching Center
  • Conquer Fitness Challenges with Us
  • Fit Frogs Jumpstart Workouts
  • Get Pumped Up Gym & Training Facility
  • Recharge Health and Wellness Studio
  • The Total Body Bootcamp Experience
  • Ready, Set, Go Fitness Revolution
  • Maximum Strength Sports Coaching
  • Ultimate Body Exercise Strategies
  • Muscle Mania Weightlifting and Conditioning
  • Uniquely Optimized Physical Training Solutions
  • The Edge Of Excellence Fitness Center
  • Achieve Fitness Goals With Ease
  • The Right Moves Physical Training Center
  • Dynamic Exercise Design and Coaching
  • Shape Up Quickly Gym and Personal Trainers
  • FitFam Fitness Solutions
  • Limitless HealthHub for All Your Needs
  • Maximum Movement Training Center
  • Powerhouse Strength Club
  • Move To The Next Level Exercise Facility
  • Supreme Body Shaping Programs
  • ShapeShift Transformation Program
  • Sweat & Results Personal Workout Studio
  • Triple Threat Workouts Gym
  • Optimal Performance Training System
  • Xtreme Fitness and Performance Training
  • Body-Blast Personalize Exercise Regimens
  • Dynamic Edge Personalized Workouts
  • The Active Lifestyle Revolution Gym
  • Elite Physique Coaching
  • Ripped Results System
  • Go Harder Training Solutions
  • Fitness Peak Academy
  • Fit Focus Performance Trainers
  • Strength and Stamina Challenge
  • Lean & Mean Systems
  • Superhuman Fitness Revolution
  • Fired Up Workout Programs
  • Xtreme Health & Wellness Solutions
  • Max Performance Coaching
  • Rock Solid Results Academy
  • Pump It Up Coaching
  • Elevate Fitness Boot Camps
  • Ultimate Fitness Solutions Inc
  • Fit-Fast Personal Training
  • Gains Galore Strength Coaching
  • Urban Warrior Boot Camps
  • Fitness Rocks Workouts
  • Max Factor Exercise Regimens
  • PowerCore Workouts
  • Fitness Focus
  • Body Basics
  • Workout Wonders
  • Exercise Edge
  • Strength Sensei
  • Muscle Masterminds
  • Shape Shifters
  • Core Crusaders
  • Lean Leaders
  • Motion Mavericks
  • Posture Perfectors
  • Sweat Soldiers
  • Health Heroes
  • Trim Trainers
  • Fitness Fanatics
  • Diet Doctors
  • Fat Fighters
  • Slim Specialists

fitness center with no name. People exercising with their fitness instructor

Names for Fitness Center

  • Iron Core Fitness 
  • The Gym Station
  • Powerhouse Performance
  • Muscle Maker
  • Peak Performance
  • Muscles and Might
  • Athletic Xtreme
  • Fitness Fusion
  • Body Factory
  • Total Fitness Club
  • Athlete’s Edge
  • The Sweat Room
  • Exercise Extreme
  • Fit Freak
  • Body Burner
  • Muscle Max
  • Lean and Fit
  • Bodies in Motion
  • Core Training Facility
  • Strength and Stamina
  • Bodybuilders Paradise
  • Shape Up Center
  • Power Station
  • Powerhouse Fitness
  • Body Builders Depot
  • Fitness Solutions
  • Flex and Tone
  • Body Blitz
  • Fit Fanatics
  • Body Flex
  • Ab Attack
  • Energy Express
  • Muscle and Strength
  • Strength Training Center
  • Fitness Arena
  • Physique Enhancement
  • Ballistic Training
  • Fitness Generation
  • Sweat Shop
  • Power Labs
  • Fitness Center Station
  • Body Power
  • Healthy Habits
  • Workout World
  • Fitness Force
  • Exercise Express
  • Muscle Mayhem
  • Get Fit Quick
  • The Muscle Lab
  • Body Workshop
  • Fitness Frenzy
  • Power House Gym
  • Training Grounds
  • Body Masters
  • Power Fuel
  • Body Zone
  • Muscle Works
  • Strength Asylum
  • Exercise Edge
  • Body Blast
  • Muscle Factory
  • Maximum Power
  • Fitness Revolution
  • The Power Pit
  • Lean & Mean Fitness
  • Health and Fitness Haven
  • Total Body Training
  • Get Fit Now
  • Body Builders Gym
  • Fit Challenge
  • Extreme Fitness
  • Fit Builder
  • Body Strong
  • Fitness Focus
  • Exercise Expressions
  • Health and Fitness Solutions
  • Powerhouse Gym
  • Power Station X
  • Fitness Fast
  • Muscle Magic
  • Get Fit Club
  • Power Fitness
  • FitBods Center
  • Extreme Muscle
  • Gym City
  • Core Strength
  • Transformation Station
  • Fitness Rush
  • Pump It Up
  • Work Hard Gym
  • Power Up Fitness
  • Muscle Mania
  • The Gym Stop
  • Fitness Emporium
  • The Edge Fitness
  • Body Zone Gym
  • Fitness Frenzy Club
  • The Strength Center
  • The Fitness Room

Check out our related article covering Gym Name Ideas.

Yoga Studio Name Ideas

When looking for inspiration for a yoga studio name, words such as balance, harmony, flexibility, relaxation, strength, health, mindfulness, and transformation can be taken into consideration. Additionally, the area in which the studio is located can be used for inspiration. Finally, words that reflect the studio’s values and mission can be used.

  • Morning Zen
  • Peaceful Balance
  • Sunrise Sanctuary
  • Yoga Bliss
  • Calm Oasis
  • Joyful Lotus
  • Serenity Place
  • Serene Spirit
  • Harmony Harbor
  • Radiant Reflections
  • Majestic Flow
  • Soulful Serenity
  • Nirvana Temple
  • Enlightened Paths
  • Uplifting Heights
  • Heavenly Haven
  • Mystic Movement
  • Refreshing Retreat
  • Divine Corner
  • Zen Cottage
  • Gracious Glow
  • Bright Bliss
  • Peaceful Pillar
  • Relaxing Refuge
  • Joyful Journey
  • Tranquil Treasures
  • Sacred Source
  • Spiritual Unity
  • Inner Ease
  • Blissful Balance
  • Earthly Oasis
  • Mindfulness Station
  • Awakening Wellness
  • Grounding Haven
  • Serene Shores
  • Quiet Connections
  • Soft Splendor
  • Harmonious Reach
  • Radiant Stillness
  • Natural Vistas
  • Open Reflection
  • Graceful Awakening
  • Renewing Paths
  • Freedom Flow
  • Joyous Temple
  • Soulful Bliss
  • Energetic Outflow
  • Radiant Garden
  • Heartfelt Solace
  • Celestial Serenade
  • Mystic Refuge
  • Uplifting Peace
  • Blissful Abode
  • Enlightened Haven
  • Elevating Ground
  • Serene Power
  • Harmonious Vibes
  • Rejuvenating Spirit
  • Illuminating Place
  • Nurturing Sanctuary
  • Refreshing Sanctum
  • Focused Movement
  • Loving Light
  • Inner Strength
  • Magical Momentum
  • Revitalizing Aura
  • Connective Core
  • Liberating Balance
  • Joyful Union
  • Healing Roots
  • Wholehearted Journey
  • Peaceful Presence
  • Radiant Radiance
  • Holistic Flow
  • Blissful Expansion
  • Mindful Magnificence
  • Uplifting Inspiration
  • Refreshing Embrace
  • Enlightened Transformation
  • Hearfelt Renewal
  • Glorious Awakening
  • Sacred Tranquility
  • Dynamic Fulfillment
  • Creative Connections
  • Divine Rejuvenation
  • Spirited Harmony
  • Supreme Serenity
  • Abiding Grace
  • Positive Pathways
  • Vibrant Movement
  • Transformational Wellness
  • Illuminated Sanctuary
  • Serene Inspiration
  • Divine Wisdom
  • Soulful Exploration
  • Blissful Radiance
  • Healing Vibes
  • Uplifting Empowerment
  • Nurturing Energies
  • Luminous Clarity

Fitness Apparel Name Ideas

When choosing a unique fitness apparel business name, it is important to consider factors such as how easy the name is to remember, how well it conveys your brand message, and how marketable the name is. It is also important to consider the potential for the name to be trademarked in the future.

  • Hyperactive Apparel
  • Body by You
  • Spartan Sportswear
  • Sweat Street
  • Core Clothing
  • The Athlete’s Den
  • Activewear Avenue
  • Ready to Go
  • Fit-In
  • Sports Zone
  • Muscle Mania
  • Fitness Frenzy
  • Get Moving
  • Gotta Go Gear
  • High Performance Gear
  • Athleisure Apparel
  • Endurance Outfitters
  • Fitsport
  • Training Room
  • Extreme Athletics
  • Sweat & Strength
  • Strength Shop
  • Athletic Attire
  • Gym Gear
  • Power Up
  • Gear Up
  • Fueled Up
  • Pull It Off
  • Exercise Express
  • Step Up
  • Get Fit
  • Push It
  • Driven to Move
  • Train to Win
  • Elite Athletics
  • Get Pumped
  • Power Play
  • Muscle Up
  • The Total Package
  • Strive Apparel
  • Fit Life
  • Go Fast Gear
  • Prepared for Action
  • The Athletic Hub
  • Exercise Empire
  • Move More
  • Routine Runway
  • Athletic Action
  • Fired Up Gear
  • Strengthen Your Style
  • Training Times
  • Move It Apparel
  • Athletic Gear Pro
  • Action Apparel
  • Active Fit
  • Uplift Athletics
  • Body Basics
  • Go-Time Gear
  • Performance Pro
  • Gear of Champions
  • Performance Clothes
  • Set the Pace
  • Pump It Up
  • Work It Out
  • Training Togs
  • Go All Out
  • Exercise Equipment
  • Get Ready
  • Go Get Fit
  • Push It Apparel
  • Sweat and Strength
  • Power House
  • Suited Up
  • On the Move
  • Push Your Limits
  • Fit Gear
  • Muscle Gear
  • Sporty Styles
  • Athletic Edge
  • Get Going
  • Exercise Emporium
  • Ready to Wear
  • Go For It
  • Gym Junkies
  • Flex Your Style
  • Workout Wear
  • Athletic Apparel
  • The Gym Boutique
  • Fit to Go
  • Ready for Action
  • Trainers’ Choice
  • Get in Gear
  • Pump Up the Volume
  • Go the Extra Mile
  • Muscle Up Apparel
  • Work It Out Wear
  • Move Your Body

Fitness Instagram Names and Handles

  • FitFamFun
  • CalorieKillerz
  • ShapeShifters
  • FlexForceFit
  • AbCrushersOnly
  • BodyBuilderBabes
  • SweatySquadGoals
  • FitnessForgingFury
  • GainzMakers
  • GymJunkiesUnite
  • FitLifeLegends
  • RepOutRevolution
  • MuscleManiaMasterz
  • DedicatedDedication117
  • AtTheGymAllDayLong
  • LiftLoversLeague
  • ExerciseExplorers
  • RunnersRockstars
  • PlankPossePower
  • PushupsPassionatePeople
  • JumpingJacksFury
  • BootCampManiacs
  • StrongerSelfies
  • GymAddictsGroupiez
  • CardioCrushers
  • SlimDownSuperstars
  • AbsoluteBody
  • StretchItOutStars
  • PowerLiftersOnly
  • HealthMastersMovement
  • WeightWatchersSupreme
  • PhysiqueFixersFitness
  • FitnessFreedomForce
  • YogaCrewYinYang
  • MuscleMinders
  • ExerciseEnthusiasts
  • PilatesPassionistas
  • LeanMeanMachinez
  • BodyPowerProsOnly
  • WorkOutWarriorsWinning
  • GymGoersGang
  • SwoleMates
  • HeavyLiftersHeroes
  • BurpeeBrawlersCrew
  • SixPackersSquadGoals
  • TreadmillTribeTeam
  • BikingBadassesBlazing
  • WarriorWomenWorkouts
  • StretchingSuperstars
  • CoreCrunchersOnly
  • GymNerdzGalore
  • CrossfitCommandos
  • GetFitGurusGang
  • PushupPassionatePeople
  • JumpingJacksJonzies
  • MotivationManifestors
  • MuscleManiaManiacs
  • FitnessFuryForce
  • GymJunkiesSupreme
  • ExerciseExplorersNation
  • LiftersLegionnaires
  • RepOut Rebels
  • DedicatedDedicationDaily
  • StrongerSelfiesSquad
  • AtTheGymAllTheTime
  • FlexForcefighters
  • BodyBuilderBuddies
  • AbCrushersArmy
  • CalorieKillerzClub
  • ShapeShiftersSociety
  • PlankPossePowerPack
  • GainzMakersGathering
  • BootCampManiacsMovement
  • FitFamFunFriends
  • RunnersRockstarsRevolution
  • GymAddictsGroupiesGalore
  • CardioCrushersClub

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How to Come Up with a Good Name for Your Fitness Business

In this next part of the article, I will guide you through the process of naming your fitness business, and give you some helpful tips to engage your brain in coming up with a good name.

Let’s dive in.

Focus on What Makes Your Fitness Business Special

Take some time to think about what sets your fitness business apart from the competition. In other words; define your business goals.

Look 5 years or even 10 years into the future and ask yourself where you see your company. Are you happiest being front and center teaching classes or do you want to build an empire? Do you want to specialize in one area like yoga or strength training? Knowing what direction you want to take your business will help guide you in choosing a fitting name.

Maybe you will offer specialized classes or unique equipment. Perhaps your trainers have unique certifications or experience. Whatever it is, try to incorporate that unique selling point into your name.

For example, if you offer boxing classes that incorporate yoga, you could consider a name like “YogaBox Fitness”. This name immediately communicates what your business is all about and sets you apart from other gyms in the area.

Know Your Audience

Another important factor when naming your fitness business is knowing who your target audience is. Are you targeting young adults who are looking to get fit or are you targeting older adults who are looking for low-impact exercises? 

Knowing who your target audience is will help guide you in choosing a name that resonates with them.

Try to Provoke a Reaction

The right words can provoke a strong emotional response in potential customers. Consider words that evoke feelings of strength, power, or determination. Think about the types of clients you want to attract and try to come up with words that will resonate with them.

For example, a name like “FitNation” communicates a sense of community and shared goals. Other names, like “Sweat Squad” or “Muscle Mastery” can appeal to customers who are looking for a challenge.

Aim for Short and Catchy Names

When it comes to naming your fitness business, it’s best to keep things short and sweet. Avoid long or complex names that might be difficult for customers to remember or spell. Instead, opt for something that is easy to say and easy to remember.

A short name is easier for potential clients to remember, while a catchy name can help your brand stand out from the competition. 

Names like “FitLab” or “Core Fitness” are short, direct, and easy to remember. They communicate what your business is all about without any confusion.

Get Creative with Words Related to Fitness

Get Creative with Words Related to Fitness

When brainstorming names for your fitness business, get creative with words related to fitness such as “fit,” “strong,” “healthy,” “active,” “vitality,” etc. 

You can also use words related to specific types of exercises such as “yoga,” “pilates,” “crossfit,” etc. Combining these words creatively can result in unique and memorable names.

Write down every word and idea that comes into mind without judgment or criticism. You never know which idea might spark inspiration for the perfect name.

 If you’re stuck, you can find a lot of fitness related words on this thesaurus website.

Check Availability

Once you have come up with a list of potential names for your fitness business, it’s important to check their availability. 

Do a quick Google search to see if any other businesses are already using the name you have in mind. 

If the name you want is already taken, it’s best to come up with something else. You want to avoid any potential legal issues down the line.

Get the Domain and Social Media Handles

It’s also a good idea to check that the domain name is actually available, and same goes for social media handles.

A good and matching web domain name will allow you to eventually create your fitness business website. This is important as it allows potential customers to easily find you online. 

So it’s essential to ensure the domain name you want that is identical, or at least similar to the business name you choose is actually available. This should ideally be a dot com domain, or if you will only be targeting customers from one specific country, then a domain with your country specific TLD, such as dot uk, or will be enough.  

My personal go-to source is Namecheap. They have a reliable service with domains at very reasonable prices.

Social media handles are also an important aspect of fitness business naming as they are used to reach potential customers and build brand awareness. Check if your fitness business name is available on all the main social media platforms before finalizing it. 

Use a Fitness Business Name Generator

If you’re feeling stuck and need some inspiration, consider using a fitness business name generator. These tools can help you brainstorm ideas and come up with a name that fits your business.

There are many free naming tools available online, like Namecheap’s business name generator. Simply enter a few keywords related to your business, and the tool will generate a list of potential names.

Get Feedback

Once you’ve come up with a list of potential names, it’s a good idea to get feedback from others. Share your ideas with friends, family, and potential customers to get a sense of what they think.

Ask for honest feedback, and be open to making changes if necessary. You want a name that resonates with people and helps them understand what your business is all about, so who better than other humans to get an understanding of how they perceive your fitness business name.

Examples of Good Fitness Business Names

As mentioned earlier, fitness business names should be memorable and catchy at the same time. Look at some real-life fitness brands out there for inspiration.

Here are some examples.

CrossFit has a strong brand identity that resonates with fitness enthusiasts around the world and their unique name plays an important role in their success story. This name is straightforward and descriptive, conveying the brand’s focus on functional fitness and varied workouts. The “cross” element suggests a mix of different disciplines, while the “fit” element speaks to the goal of improving overall health and wellness.

Core Power Yoga stands out from other yoga studios by having a catchy yet simple name that reflects its services, that is, power yoga. 

Orangetheory Fitness has a name that is catchy and memorable, with the “orange” theme tying into the brand’s signature heart rate monitoring system. It also implies a focus on intensity and pushing oneself to the limit.

SoulCycle is simple yet evocative, suggesting a mind-body connection and a sense of community among riders. The word “soul” also has spiritual connotations that align with the brand’s emphasis on mindfulness.

Barry’s Bootcamp is an alliterative and attention-grabbing name, with the word “bootcamp” implying a tough but effective workout regimen. The use of founder Barry Jay’s name adds a personal touch and helps differentiate the brand from other bootcamp-style workouts.

Equinox is an elegant and aspirational fitness name brand, suggesting a high-end fitness experience that goes beyond just working out. The word “equinox” also has astronomical connotations that tie into the brand’s focus on balance and harmony.

Final Thoughts

Once you have decided on a fitness business name, the next step is to register it. This is when you officially become a legal entity in the eyes of the law and ensures that no one else can use the same name if they wanted to. Make sure that you complete this step first before going ahead with any other branding activities such as website design, logo creation, printed merchandise and any other advertising campaigns. 

Naming your fitness business can be a fun and creative process, but it’s important to take the time to get it right. Remember to focus on what makes your business special, provoke a reaction, keep it short and direct, check availability, use a fitness business name generator, and get feedback from others.

For more inspiration check out our full category of Business Name ideas.


I am a branding and naming consultant with 16 years of experience. I believe in building a strong brand name that identifies your visions and that of your business. A brand identity motivates you and your team to achieve success.