Choosing the right Amazon store name is a crucial step in the process of setting up your seller account. Whether you’re setting up an Amazon Brand storefront, FBA business, or participating in the Amazon Influencer Program, the name you choose can significantly impact your discoverability, and overall success.
In this post we provide various Amazon Store Names and ideas for different types of Amazon businesses to help you find a good name for your storefront.
That’s not all though.
Further below we will walk you through the process that we use to come up with Amazon store name ideas. We will show you the step by step process and also give you some practical tips to help you choose a name that is unique and stands out in the Amazon marketplace.
Table of Contents
Amazon Store Name Ideas
When brainstorming unique name ideas for your new Amazon store, consider words that reflect the essence of your brand, the products you sell, and the experience you want to offer your customers. You might draw inspiration from a variety of sources, including:
Your Product Range: If you specialize in a specific type of product, consider incorporating related words into your store name.
Your Brand Values: If your brand has a strong focus on values like sustainability, quality, or innovation, these can be reflected in your store name.
Your Target Audience: Consider the interests, needs, and preferences of your target customers. What kind of store name would appeal to them?
Now, let’s look at a list of 200 unique name ideas for your new Amazon store:
- Supply Hub
- Quick Supplies
- Prime Goods
- Cloud Outlet
- Exclusive Gifts
- Fantastic Finds
- The Go-To Shop
- Low Cost Kings
- Bargain Bazaar
- Shopping Solutions
- The Gift Source
- All Things Prime
- Mega Marketplace
- Home Shopping Hub
- Amazon Express
- Shop It Now
- Malls of the World
- Quality Bargains
- Grand Gifts Galore
- Right on Time Store
- Buy-It-Fast Marketplace
- Top Supplies Store
- World of Deals
- Goods for Less
- The Supply Spot
- Carefully Chosen Market
- Delivered in Time Shop
- Shipment Heavens
- Price Right Store
- Shopping Castle
- Buy Direct Store
- Prime Buys
- Shopping Mania
- Items to Grab
- The Gift Haven
- Quality Kits Shop
- Shop Zone Market
- Discount Deals Hub
- Insta-Buy Store
- Speedily Delivered Outlet
- Timely Purchases Store
- Value Shop
- Super Supplies Store
- Treasure Trove Marketplace
- Best Buying Station
- The Great Find Place
- Fast Track Shopping Hub
- Pick and Buy Bazaar
- Affordable Supply Market
- Shopping Spree Heaven
- Prime Pickings Place
- Bargain Box Store
- The Instant Buyer Shop
- Shopping Paradise
- One Stop Supplier Hub
- Quality Buys Outlet
- Selective Goods Store
- Deal Depot Market
- Kits of Joys Store
- Shopping Emporium
- Supply Spectacular Place
- The Buyer’s Hub
- Good Buys Store
- Delivery Now Shop
- Amazing Items Outlet
- Amazon-Mania Marketplace
- Buy It Right Store
- Perfect Picks Place
- The Supply Hub
- Supermarket of Deals
- Prime Gifts Center
- Top Quality Bargains Store
- Shipping Heavens Marketplace
- Shop Early Store
- In-Time Purchases Place
- The Savvy Shopper Outlet
- Easy Buying Market
- The Bargain Spot
- Buy it Now Shop
- Online Supplies Store
- Shopping Heavens Outlet
- Greatest Deal Place
- Superb Selections Market
- Quick Supply Shop
- Quality Kits Outlet
- Shopping Solutions Store
- Bright Bargains Market
- Instant Delivery Store
- Buy-It-Now Place
- Shopping Galore Outlet
- The Supply Source
- Get It Now Shop
- Prime Goods Marketplace
- Bargain Palace
- Eco Harmony
- Bright Innovations
- Quality Quest
- Urban Artifacts
- Stellar Styles
- Home Harmony
- Gourmet Gateway
- Crafted Creations
- Trendy Treasures
- Dazzling Designs
- Fashion Frontier
- Tech Triumph
- Beauty Bliss
- Novel Notions
- Prime Picks
- Radiant Rarities
- Chic Choices
- Elite Elements
- Dapper Depot
- Luxe Loft
- Majestic Mementos
- Nifty Necessities
- Opulent Offerings
- Pristine Products
- Quaint Quirks
- Refined Relics
- Savvy Selections
- Timeless Treasures
- Unique Unearthings
- Vintage Voyage
- Wondrous Wares
- Exquisite Emporium
- Youthful Yield
- Zesty Zenith
- Artisan Alley
- Brilliant Bazaar
- Classic Corner
- Dreamy Depot
- Essential Emporium
- Fancy Finds
- Graceful Gallery
- Inspired Inventory
- Joyful Journey
- Keen Keepsakes
- Lush Loft
- Modern Marvels
- Niche Nook
- Opulent Oasis
- Plush Parlor
- Quirky Quest
- Stylish Spectrum
- Timeless Trends
- Unique Universe
- Vibrant Vault
- Whimsical Wonders
- Exotic Express
- Youthful Yields
- Zestful Zenith
- Artful Array
- Blissful Bazaar
- Creative Corner
- Dainty Domain
- Elegant Emporium
- Fancy Frontier
- Happy Haven
- Inspired Impressions
- Joyful Junction
- Keen Kingdom
- Lush Land
- Majestic Market
- Nifty Nook
- Opulent Outpost
- Plush Plaza
- Quaint Quarter
- Radiant Realm
- Stylish Station
- Timeless Treasury
- Unique Union
- Vibrant Venue
- Whimsical Warehouse
- Exotic Emporium
- Youthful Yard
- Zestful Zone
- Artful Attic
- Blissful Boutique
- Creative Cave
- Dainty Den
- Elegant Eden
- Fancy Fort
- Graceful Grove
- Happy Hive
- Inspired Isle
- Keen Kiosk
- Majestic Mart
- Nifty Niche
Unique Name Ideas for Fulfillment by Amazon (FBA) Stores
If you’re looking for name ideas for your new FBA store, here are a hundred unique FBA Amazon seller names to pick from.
- TechDuo
- GoodLuxe
- JoyFulStyle
- BoldChic
- PrimeMania
- FlawlessGlow
- GorgeousDesigns
- TrendyVogue
- StyleFinesse
- ComfortCraze
- LiteFashion
- JoyfulEase
- SupremeMania
- FancyGlee
- FlawlessLife
- BeautyVibe
- LavaStylez
- CoolFitters
- ChicDesigns
- MegaTrends
- FunkyFashion
- PrimeCraze
- PerfectLookz
- GlamourWear
- BoldCrave
- FabulousPlus
- SweetGlow
- VibezFinesse
- ChicEase
- ComfortMania
- JoyStylez
- ReliableVibe
- FreshFashion
- LuxeLookz
- GlamourPlus
- ComfyGlee
- StylishElements
- UniqueChic
- BoldMania
- PrimeFashion
- FabulousDesigns
- TrendyEase
- GlitzCraze
- UniqueLuxe
- FlawlessVogue
- SupremeLookz
- ComfortGlee
- LiteStylez
- PerfectFinesse
- GlamourMania
- GrandGlow
- ElegantDesigns
- GlitzyVibe
- JoyfulFashion
- FlawlessCraze
- FreshPlus
- CoolStylez
- TrendyElements
- ReliableDesigns
- FabulousLife
- FunkyMania
- BoldFinesse
- DivineGlee
- PrimeVogue
- SweetCraze
- LuxePlus
- GlitzyLookz
- ElegantFashion
- StylishCraze
- PerfectStylez
- SupremeChic
- FreshEase
- BoldPlus
- UniqueMania
- ComfortDesigns
- GlitzyMania
- GrandPlus
- LiteFinesse
- JoyGlee
- FlawlessVibe
- TrendyLife
- GlamourLookz
- FabulousStylez
- ReliableChic
- CoolElements
- FunkyDesigns
- DivinePlus
- PrimeGlow
- SweetStylez
- ComfortFinesse
- UniqueLookz
- BoldVogue
- FreshMania
- LiteCraze
- GrandEase
- ElegantVibe
- JoyfulDesigns
- FlawlessPlus
- StylishChic
- GlamourFashion
Amazon Brand Store Name Ideas
When naming a Brand Store, it’s important to incorporate words that convey the values of your brand and products. Consider words like ‘quality’, ‘style’, ‘trustworthy’, ‘premium’, or any other words that accurately describe your store.
Here are 131 unique name ideas for a Brand Store on Amazon.
- Upmarket Brands
- Luxe Designs
- Perfect Products
- Upscale Styles
- High-End Goods
- Quality Props
- Premium Pieces
- Outstanding Outfits
- Luxurious Labels
- Trustworthy Trends
- Luxurious Looks
- Refined Pieces
- Snazzy Supplies
- Classy Stocks
- Original Essentials
- Fancy Fashions
- Superb Selections
- Glamorous Goods
- Up-to-Date Trends
- Designer Brands
- Quality Collections
- Exquisite Emporium
- Fabulous Finds
- Savvy Solutions
- Spectacular Styles
- Glamorous Garments
- Reliable Resources
- Fashionable Finds
- Timeless Textiles
- Professional Provisions
- Prestigious Pieces
- Uniquely Urbane
- Premium Pretties
- Exceptional Ensembles
- Classic Creations
- Elite Selections
- Magnificent Merchandise
- Reputable Resources
- Stylish Staples
- Modern Masterpieces
- Pure Perfection
- Distinctive Designs
- Boutique Brands
- Choice Creations
- Quality Quarters
- Trendy Textiles
- Stylish Supplies
- Upscale Uniforms
- Fine Fashions
- Splendid Stocks
- Trendy Treasures
- Creative Collections
- Alluring Apparel
- Refreshingly Rich
- Elegant Essentials
- Marvelous Manufactures
- Charming Classics
- Delightful Designs
- Distinguished Duds
- Magnificent Magazines
- Premium Provisions
- Finest Fashions
- Unique Uniforms
- Charismatic Clothing
- Exclusive Essentials
- Exquisite Expressions
- Alluring Attire
- Timeless Tradition
- Remarkable Resources
- Dazzling Designs
- Contemporary Classics
- Sophisticated Stocks
- Refined Resources
- Outstanding Options
- Incomparable Items
- Radiant Rarities
- Stellar Styles
- Dazzling Designs
- Majestic Mementos
- Opulent Offerings
- Pristine Products
- Quality Quest
- Timeless Treasures
- Unique Unearthings
- Vibrant Vault
- Wondrous Wares
- Exquisite Express
- Youthful Yield
- Zesty Zenith
- Artisan Alley
- Brilliant Bazaar
- Classic Corner
- Dreamy Depot
- Essential Emporium
- Fancy Finds
- Graceful Gallery
- Happy Haven
- Inspired Impressions
- Joyful Junction
- Keen Kingdom
- Lush Land
- Modern Marvels
- Niche Nook
- Plush Parlor
- Quick Quest
- Radiant Realm
- Stylish Spectrum
- Timeless Trends
- Unique Universe
- Vibrant Venue
- Whimsical Wonders
- Exotic Emporium
- Youthful Yard
- Zestful Zone
- Artful Array
- Blissful Bazaar
- Creative Corner
- Dainty Domain
- Elegant Emporium
- Fancy Frontier
- Graceful Grove
- Happy Hive
- Inspired Isle
- Keen Kiosk
- Lush Loft
- Majestic Mart
- Nifty Niche
- Opulent Outpost
- Plush Plaza
- Quaint Quarter
- Stylish Station
- Timeless Treasury
Name Ideas for Amazon Influencer Program Stores
If you’re looking for unique name ideas for an Amazon Influencer Program Store, consider words that reflect your personal brand, coupled with the niche you’re focused on.
As an influencer, your personal brand is a crucial aspect of your store name. It should reflect your personality, values, and the type of content you create. Also, if like most influencers, you specialize in a specific niche, such as fashion, fitness, or home decor, consider incorporating related words into your store name.
Now, let’s dive into some unique name ideas for your new Amazon Influencer Program Store.
- Stellar Selections
- Dazzling Discoveries
- Majestic Must-haves
- Opulent Offerings
- Pristine Picks
- Quality Quest
- Radiant Recommendations
- Stylish Spectrum
- Timeless Treasures
- Unique Unearthings
- Vibrant Vault
- Wondrous Wares
- Exquisite Express
- Youthful Yield
- Zesty Zenith
- Artisan Alley
- Brilliant Bazaar
- Classic Corner
- Dreamy Depot
- Essential Emporium
- Fancy Finds
- Graceful Gallery
- Happy Haven
- Inspired Impressions
- Joyful Junction
- Keen Kingdom
- Lush Land
- Modern Marvels
- Niche Nook
- Plush Parlor
- Quick Quest
- Radiant Realm
- Stylish Station
- Timeless Trends
- Unique Universe
- Vibrant Venue
- Whimsical Wonders
- Exotic Emporium
- Youthful Yard
- Zestful Zone
- Artful Array
- Blissful Bazaar
- Creative Corner
- Dainty Domain
- Elegant Emporium
- Fancy Frontier
- Graceful Grove
- Happy Hive
- Inspired Isle
- Keen Kiosk
- Lush Loft
- Majestic Mart
- Nifty Niche
- Opulent Outpost
- Plush Plaza
- Quaint Quarter
- Timeless Treasury
- Unique Union
- Whimsical Warehouse
- Exotic Express
- Artful Attic
- Blissful Boutique
- Creative Cave
- Dainty Den
- Elegant Eden
- Fancy Fort
- Opulent Oasis
Amazon Handmade Store Names
For an Amazon Handmade Store, consider words that reflect the essence of your craft, and the products you create.
Choose words that evoke the unique and handcrafted nature of the products being sold when brainstorming a name for this type of store. Words like artisanal, handmade, craftsmanship, and custom, for example.
Your store name should be a reflection of your craft, your artistic style, and the type of products you create. Consider what sets your handmade products apart from others? Your USP can be a source of inspiration for your store name.
Here are some 144 catchy and unique names ideas for your Amazon Handmade Store.
- Artisanship Co
- Crafts Mania
- Customize It!
- Bespoke Bliss
- Unique Finesse
- Designers’ Den
- Lovely Creations
- Handcrafted Haven
- Artistic Vision
- Custom Crafts Co
- Artistique Boutique
- Crafting For You
- Design Nook
- Creators Dream
- Artsy Concoctions
- Uniquely Yours Store
- Masterpieces Shop
- Creativity Corner
- Artisanal Allure
- One Of A Kind Boutique
- Handmade Delights
- Creation Station Store
- Crafty Collectibles
- Signature Styles Co
- Creative Expressions
- Uniquely Fabulous
- Custom Made Shop
- Artisan Specialties
- Crafting Kingdom
- Bespoke Designers Co
- Crafts R Us
- Handcrafted Wonders
- Artistique Gallery
- Creators’ Haven
- Artful Elegance Store
- Specialty Creations
- Custom Crafts Shop
- Designers Dream
- Unique Trends Co
- Handmade Heaven
- Creativity Corner Store
- Artisanal Designers
- Crafting Magic
- Bespoke Artistry
- Creative Ideas Shop
- Artisanal Wonder
- Custom Creations Co
- Designers Den
- Fabulous Fashions
- Unique Treasures Store
- Handcrafted Luxury
- Crafting Artistique
- Creators’ Delight
- Artful Designs Co
- Specialty Boutique
- Customized Creations
- Designers Palace
- Uniquely Yours Shop
- One Of A Kind Store
- Handmade Luxe
- Creativity Haven Store
- Artisanal Perfection
- Artisan’s Atelier
- Brilliant Brushstrokes
- Crafted Creations
- Dainty Designs
- Elegant Embroidery
- Fancy Fabrications
- Graceful Glassworks
- Handmade Haven
- Inspired Impressions
- Joyful Juxtapositions
- Keen Knits
- Lush Looms
- Majestic Mosaics
- Nifty Needlework
- Opulent Origami
- Pristine Pottery
- Quaint Quilts
- Radiant Rarities
- Stylish Sculptures
- Timeless Textiles
- Unique Unravelings
- Vibrant Vignettes
- Whimsical Weavings
- Exquisite Etchings
- Youthful Yarns
- Zesty Zephyrs
- Artful Arrangements
- Blissful Brushworks
- Creative Canvases
- Dreamy Doodles
- Essential Embellishments
- Fancy Filigree
- Graceful Graffiti
- Happy Handicrafts
- Inspired Illustrations
- Joyful Journeys
- Keen Knickknacks
- Lush Laceworks
- Modern Mementos
- Niche Novelties
- Opulent Ornaments
- Plush Portraits
- Quirky Quills
- Radiant Relics
- Stylish Stitches
- Timeless Trinkets
- Unique Utterances
- Vibrant Visions
- Whimsical Woodworks
- Exotic Embossings
- Youthful Yarnworks
- Zestful Zentangles
- Artisan’s Alcove
- Brilliant Baubles
- Crafted Curiosities
- Dainty Découpage
- Elegant Engravings
- Fancy Fusions
- Graceful Gildings
- Happy Heirlooms
- Inspired Inlays
- Keen Keepsakes
- Lush Latticework
- Majestic Mouldings
- Nifty Notions
- Opulent Objets d’Art
- Plush Papercrafts
- Quaint Quillings
- Radiant Renditions
- Stylish Silhouettes
- Timeless Tapestries
- Unique Unfoldings
- Vibrant Vistas
- Whimsical Whittlings
- Exotic Embellishments
- Youthful Yesteryears
- Zestful Zeniths
- Artful Artifacts
- Creative Creations
- Elegant Etchings
- Majestic Mementos
- Nifty Novelties
Name Ideas for Amazon Custom Stores
When considering unique name ideas for your Amazon Custom Store, consider words that really point to the fact that you can customize your products to your customer’s wishes.
Words such as ‘Personalize’, ‘Create’, ‘Customize’, ‘Design’ and other related terms help convey the idea that customers can personalize products to their own specifications. As a customer, seeing words like ‘Unique’, ‘One-of-a-kind’, and ‘One-off’ can help them imagine the idea of creating something special for them.
Here are some name ideas for your new Amazon Custom Store.
- Personalize Pro
- Create It Now
- Design Delights
- Custom Craze
- Your Image Works
- Express Yourself Shop
- Picture Perfect Boutique
- Make it Yours Store
- Think Uniquely
- Crafty Creations
- Personal Artistry
- Customize Craze
- Design Maker
- One-of-a-Kind Designs
- Create It You Way
- Imagination Station
- My Image Place
- Make It Unique
- Design Expressions
- Text It Up Shop
- Crafty Corner
- All You Create
- Personalize Artist
- Specialty Studio
- Customize Heaven
- Create Your Own Art
- Inventive Designs
- Imagined Artistry
- Uniquely Yours
- Design Lab
- Personalizin’ Place
- Custom Magic
- Pick and Create
- Text Addict
- Crafts Corner
- Innovative Expressions
- Design Perfection Boutique
- Let’s Create Shop
- Artistic Creations
- Express Yourself Studio
- Personalize-It Station
- Uniquely Me Boutique
- Creative Corner
- Customizin’ Palace
- Make It Special Store
- Customized Magic
- Brilliant Bespoke
- Custom Creations
- Personalized Portraits
- Stylish Signatures
- Timeless Trinkets
- Creative Customizations
- Novel Notions
- Your Customize-It Shop
- Create It Now Store
- Create Your Own Corner
- Innovative Designs Studio
- Personalizing Place
- Make It Uniquely You
Unique Name Ideas for Amazon Business Stores
If you’re launching an Amazon Business Store, consider words that reflect the products you specialize in or the specific business sector.
You might also want to incorporate words like: Entrepreneur, E-Commerce, Storefront, Marketplace, Supplies, Solutions, Technology.
These words are designed to evoke the feeling of success that comes with owning and running a business.
Now, let’s dive into a list of 103 name ideas for your Amazon Business Store.
- Pro Supply Solutions
- Tech Storefront
- Power Marketplace
- Shop Pioneers
- Smart Shoppe Inc
- Biz Supplies Plus
- Savvy Solutions LLC
- Business Emporium
- E-Commerce Now Inc
- The Tech Den
- Digital Marketers Inc
- Webstore Warriors
- Biz Trading Post Ltd
- Go Shop Ventures LLC
- Entrepreneur Outfitters Ltd
- Store Select Solutions
- Online Supplies Co
- Web Store Hub Inc
- Tech Connections Corp
- Business Supply Masters
- Entrepreneur Exchange Ltd
- Shop Innovation LLC
- Marketplace Movers Inc
- E-Commerce Savvy Group Ltd
- Data Solutions Trade Ltd
- The Power Supply Co
- Store Solutions Inc
- Biz Mart Ltd
- Storefront Tycoon LLC
- Data Store Buyers Inc
- Shop Pro Ventures Corp
- Solution Source Express Ltd
- Market Place Connections LLC
- Webstore Warriors Co
- Marketplace Specialists Inc
- Digital Shop Solutions Ltd
- Tech Supplies Express LLC
- Business Buyers Club LTD
- The E-Commerce Place Ltd
- Shop Smart Solutions Inc
- Entrepreneur’s Supply Store LLC
- Shopping Network Solutions Ltd
- Marketplace Leaders Inc
- Biz Solutions Corp
- Digital Biz Store Ltd
- Supply Genie Group LLC
- Marketplace Innovators LLC
- Tech Shop Direct Ltd
- Webstore Pros Inc
- Digital Marketeers Co
- The Business Hub LLC
- E-Commerce Solutions Plus Inc
- Shoppe Solutions Corp
- Savvy Supply Group Ltd
- Marketplace Masters Inc
- Pro Web Store LLC
- Business Launchpad Ltd
- Shop Tech Express Inc
- The E-Commerce Spot Ltd
- Biz Solutions Central LLC
- Storefront Pros Inc
- Web Shop Solutions Ltd
- Tech Store Express LLC
- Entrepreneur’s Supply Network Co
- Webstore Solutions Plus Ltd
- Power Supplies Central Inc
- E-Commerce Pro Ventures Ltd
- Market Place Now Inc
- Business Connections Corp
- Web Store Power LLC
- Pro Shop Solutions Inc
- Supply Solutions Centre Ltd
- Market Place Buyers Group Ltd
- E-Commerce Masters LLC
- Biz Supplies Plus Ltd
- Savvy Shoppe Corporation
- The Tech Exchange Ltd
- Brilliant Business
- Corporate Corner
- Dynamic Deals
- Efficient Emporium
- Forward Fusions
- Growth Gateway
- High-Performance Haven
- Innovative Impressions
- Journey Junction
- Keen Kingdom
- Leading Loft
- Momentum Mart
- Niche Nook
- Optimal Outpost
- Progressive Plaza
- Quality Quarters
- Reliable Realm
- Strategic Station
- Thriving Trends
- Unleashed Universe
- Vibrant Ventures
- Winning Warehouse
- eXcel Express
- Yield Yard
- Zenith Zone
- Agile Assets
Names for Amazon Launchpad Stores
Your new Amazon Launchpad Store should convey and reflect the innovative nature of your products. If your products represent a specific type of innovation or technology, include related words into your store name.
A few unique Amazon Launchpad Store name ideas for you to consider.
- Agile Innovations
- Brilliant Breakthroughs
- Creative Catalysts
- Dynamic Discoveries
- Efficient Evolution
- Futuristic Finds
- Growth Gateway
- High-Tech Haven
- Innovative Impressions
- Journey Junction
- Keen Kinetics
- Leading Leap
- Momentum Makers
- Novel Notions
- Optimal Odyssey
- Progressive Pioneers
- Quantum Quest
- Radiant Revolution
- Strategic Synergy
- Thriving Transformations
- Unleashed Universe
- Vibrant Ventures
- Winning Wonders
- eXcel Express
- Yield Yard
- Zenith Zone
- Agile Adaptations
This is a short list because for an Amazon Launchpad store, your seller name needs to reflect your unique brand of product or innovation. So you’ll need to brainstorm something yourself for this type of store.
Don’t worry we’ll help you with this process also. This brings us to the next section of our article.
How to Choose a Good Amazon Store Name
The name of your Amazon seller account is the first point of contact between you and potential customers. It communicates your brand’s identity and sets the tone for the customer experience.
A good Amazon store name is critical for 2 main reasons; Brand recognition and online discoverability (Amazon SEO).
First Impressions and Brand Recognition
A compelling Amazon store name can pique the interest of shoppers, encouraging them to explore your offerings.
Apart from this, a unique and catchy name can enhance brand recognition, making your store easily identifiable among countless others.
SEO and Discoverability
Also, a well-thought-out Amazon store name can also boost your search engine optimization (SEO) efforts. SEO is where you place yourself at the top of search rankings. In this case we are referring to Amazon’s search ranking.
By incorporating relevant keywords in your amazon store name, you can improve your store’s visibility on Amazon’s search engine, meaning you are displayed at the top when a customer searches for a product that you sell.
This makes it easier for potential customers to find your store first when looking for certain products.
The Basics of Choosing an Amazon Store Name
Before you start brainstorming name ideas for your online store, it’s essential to keep in mind the following:
- Amazon’s naming policy
- Balance Between Descriptive, creative and Unique
Amazon’s Naming Policy
It’s important that you familiarize yourself with Amazon’s naming policy, otherwise you can fall foul of one of their conditions and risk having your store banned from Amazon.
Amazon prohibits the use of certain terms and requires the name to be respectful, not misleading, and devoid of contact information.
Make sure your chosen name adheres to these guidelines to avoid any future complications.
The Balance Between Descriptive, Creative and Unique
Striking a balance between being descriptive, being creative and being unique can be challenging.
While it’s important to be descriptive, your Amazon business name should also be creative and original.
An innovative name can set you apart from competitors and reflect the unique value your brand brings to the market.
So, basically, your Amazon storefront name should ideally clearly communicate what you sell while standing out from the crowd.
Consider your brand’s unique selling propositions and how you can incorporate them into your store name.
Noone said that a good Amazon store name would be easy to find, but trust us. It’s well worth the effort you put into this step, in the long run.
Steps to Choose a Great Amazon Store Name
Now let’s look at the steps you should go through in order to come up with the best name for your Amazon storefront.
Brainstorming Ideas
Start by brainstorming a list of potential names. Think about your brand’s mission, the products you sell, and the message you want to convey. Don’t limit yourself at this stage; the goal is to generate as many ideas as possible.
Here’s what we consider during the brainstorming process.
1. Reflect on Your Brand’s Mission and Values
Start by considering what your brand stands for. What are your core values? What is your mission statement?
For example, if your brand is all about sustainable and eco-friendly products, words like ‘Green’, ‘Eco’, ‘Sustainable’, ‘Earth’, ‘Nature’ might be relevant.
2. Consider Your Products
What kind of products are you selling? The product range can influence your store’s name.
For instance, if you’re selling handmade wooden furniture, words like ‘Craft’, ‘Wood’, ‘Artisan’, ‘Bespoke’ could be part of your store’s name.
3. Convey a Message
What message do you want your store name to convey? If you want to emphasize quality, words like ‘Premium’, ‘Select’, ‘Superior’ can be used.
If you’re selling budget-friendly items, consider words like ‘Affordable’, ‘Value’, ‘Deal’, ‘Savings’.
4. Wordplay and Puns
Wordplay and puns can make your store name memorable and fun.
For example, if you’re selling lamps, a name like ‘Enlighten Your Life’ could work. If you’re selling fitness products, ‘Fit and Fab’ could be an option.
5. Combining Words
Combining words can result in unique and catchy store names. You can combine words related to your product, your mission, or your brand’s personality.
For example, ‘EcoCrafted’ could be a name for a store selling eco-friendly, handcrafted items.
6. Creating New Words
Don’t be afraid to get creative and invent new words. Many successful brands have unique names that are made-up words.
For example, ‘Etsy’ is a well-known marketplace for handmade goods, and its name doesn’t have a specific meaning.
You can combine parts of different words or just come up with something that sounds good to you.
Remember, the goal of brainstorming is to generate as many ideas as possible. Don’t judge or discard any ideas at this stage. Once you have a long list of potential names, you can start narrowing it down based on your preferences, customer appeal, and availability on Amazon.
Checking for Trademarks and Availability
Once you have a list of potential names, check each one for trademarks and availability.
This process ensures that your chosen name doesn’t infringe on any existing trademarks, and that the name is actually available for use on Amazon.
Here’s how you can go about it:
Checking for Trademarks
It’s important to ensure that the chosen Amazon store name doesn’t infringe on any existing trademarks, otherwise this could lead to legal issues down the line.
You can use the U.S. Patent and Trademark Office’s (USPTO) online database, known as the Trademark Electronic Search System (TESS), to check if your proposed name is already trademarked in the United States.
If you’re based in another country, you should check with your local patent and trademark office. Here is the official site for EU member states, EUIPO.
Keep in mind that just because a name doesn’t appear in the database, it doesn’t mean it’s not trademarked. Some businesses may not have registered their trademarks yet, but they still have common law rights to them.
Therefore, it’s also a good idea to do a general internet search for your proposed name to see if any businesses are using it.
If you’re unsure about this process, you may want to consult with a trademark attorney. They can help you navigate the complexities of trademark law and ensure that your chosen name is safe to use.
Checking Availability on Amazon
After ensuring that your proposed name doesn’t infringe on any trademarks, the next step is to check if it’s available for use on Amazon.
When you set up your Amazon seller account, Amazon will ask you to provide a ‘Seller name’. This is the name that customers see when they’re buying your products, and it’s also the name that appears in the URL for your Amazon storefront.
To check if a name is available, you can try setting up a new seller account with your proposed name. If the name is already in use, Amazon will notify you and ask you to choose a different name.
Alternatively, you can search for your proposed name on Amazon. Just go to Amazon.com and input your store name ideas in the search bar, just as you would do if you searched for a product. If a store with a similar name pops up then you know that your chosen name is not original and will probably not be accepted by amazon.
So, if you see a seller with the same or a very similar name, it’s a good idea to choose a different name to avoid confusion.
Remember, your Amazon seller name is a key part of your brand identity on the platform. It’s worth taking the time to choose a name that meets these criteria and is also legally safe to use.
Getting Feedback and Finalizing Your Choice
After narrowing down your list, seek feedback from others. You can use online forums, social media, or simply ask friends and family.
Consider their perspectives and make any necessary adjustments. Once you’ve gathered enough feedback, it’s time to finalize your choice.
Mistakes to Avoid When Naming Your Amazon Store
Too Generic or Too Complex
Avoid names that are too generic or too complex. Generic names can make your store easily forgettable, while complex names can be hard for customers to remember or spell.
Ignoring Cultural Sensitivities
If you plan to sell internationally, consider cultural sensitivities. What works in one culture may not work in another, and some words may have different connotations in different languages.
Neglecting Future Growth and Expansion
Choose a name that allows for future growth and expansion. Avoid names that limit you to a specific product category or geographic area.
Tools and Resources for Naming Your Amazon Store
Online Name Generators
Online name generators can provide inspiration and help you brainstorm ideas. Some popular options include Shopify business name generator and Namelix.
Community Forums and Feedback Platforms
Community forums and feedback platforms can provide valuable insights. Platforms like Reddit and Quora allow you to get feedback from a diverse audience.
Other Successful Amazon Store Names
Analyzing successful Amazon seller names can provide valuable insights. Look at what makes these names effective and how they communicate the brand’s value proposition.
From your analysis, identify key lessons. These could include the importance of simplicity, the use of relevant keywords, or the power of a unique name.
Use these insights to refine your name and ensure it aligns with your brand’s identity and goals.
Changing Your Amazon Store Name: Things to Consider
Amazon’s Policy on Name Changes
Amazon does allow for store name changes, but it’s a process that should not be taken lightly. Changing your store name can impact your brand recognition and SEO.
Impact on Branding and SEO
Changing your Amazon seller name or store name can confuse existing customers and potentially affect your search rankings. Therefore, it’s best to choose a name that you’re confident with from the start.
Steps to Change Your Store Name
If you decide to change your store name, you’ll need to contact Amazon Seller Support. Be prepared to provide a valid reason for the change.
Real-Life Examples of Effective Amazon Store Names
Let’s explore some real-life examples of Amazon store names that effectively represent their brand and the products they sell.
1. Bedsure: This Amazon store specializes in bedding products such as comforters, blankets, and pillowcases. The name ‘Bedsure’ is a clever combination of the words ‘bed’ and ‘sure’, implying that customers can be sure about the quality and comfort of their bedding products. It’s simple, memorable, and directly related to what they sell.
2. EcoTools: EcoTools sells tools and accessories that are environmentally friendly. The name ‘EcoTools’ is a great example of a store name that clearly communicates the brand’s mission and product line. It combines the words ‘eco’, short for ecological or eco-friendly, and ‘tools’, implying that their tools are eco-friendly beauty routines.
3. Mama Bear: This is an Amazon-owned brand that sells baby products. The name ‘Mama Bear’ is endearing and instantly gives a sense of protection and care, qualities that customers value when shopping for baby products. It’s a good example of a name that resonates emotionally with the target audience.
4. Goodthreads: Goodthreads is an Amazon brand that sells high-quality, affordable clothing. The name ‘Goodthreads’ is a play on the phrase ‘good threads’, which is slang for good clothes. It’s a catchy, informal name that aligns well with the brand’s mission to provide good-quality clothing.
5. Happy Belly: Another Amazon-owned brand, Happy Belly sells a variety of food products. The name ‘Happy Belly’ is a playful and positive name that suggests their food products will make your belly happy. It’s a good example of a name that conveys a positive message related to the products being sold.
Each of these Amazon store names is effective because they are unique, memorable, and give a clear indication of the kind of products they sell. They also resonate with their target audience, either emotionally or through shared values like eco-friendliness.
Conclusion
Choosing a name for your Amazon store requires careful thought, creativity, and strategic planning. We therefore recommend you spend some time and energy in this process.
We truly hope that by following the steps outlined in this guide, you’ll manage to choose an Amazon store name that adheres to Amazon’s guidelines but also resonates with your target audience and sets your store up for success.
For more inspiration check out our full category of Business Name ideas.
